Page 22 - APPD_Something's_Brewing_Jan/Feb'25(12Feb25)

BSA Member
Professional Spotlight
Coffee Made Well

Tim Sturk, Head of Coffee at we had to provide but had
Aimers Coffee & Tea, looks to no interest in.
answer the perennial question Before 2008, I had no
as a coffee professional, 'What belief or expectation that
is the best coffee'?
coffee would taste good.
Nine times out of ten, the But a day does make a
person asking that question is difference. That day
looking for validation of their changed my life and
ideas of what chain or local fostered my love for
coffee shop makes the best coffee.
coffee. I have never answered Quantifying coffee quality
anything other than, 'The best in numbers is the holy grail
coffee is coffee made well.' of what consumers are

I have been in coffee looking for…'Just tell me
purposely since 2008. I say this what to do' is often what I
intentionally because I had a hear when asked how to
30-year career in hospitality, make great coffee. The
where coffee was always a question should be, 'How
sideshow product, something do I make my coffee great?'

www.beveragestandardsassociation.co.uk JANUARY/FEBRUARY. 2025 | ISSUE 40