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RULE FOUR: BE PERTINENT


                   You would not want your IT team recruiting marketers, which would not
                   make sense. The quality objectives and goals are the ones that are
                   relevant and appropriate. Before assigning goals for business tasks, ask
                   yourself if the person you ask to do the job, even if it is yourself, is the
                   best qualified to get the job done or if it is totally irrelevant to their
                   particular skill set.



                   RULE FIVE: BE PROMPT


                   All of your goals and objectives should include an obvious time frame of
                   when it should begin and when it will be complete. If you fail to specify a
                   time frame, it will be impossible to measure progress and impossible to
                   know when your objectives have been met.
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