Page 6 - Green Builder Jan-Feb 2022 Issue

VIEWRAIL STAIR SYSTEMS
Fast &

Fabulous National floating stair

system fabricator

commands all aspects of
a perfect stair installation.

endpoint means addressing all the steps that come first. “We have taken all

Gorgeous Precise Delivered Meticulous our modern designs and applied a high level of software sophistication to them
Floating Stair On-Site to the Job Site White Glove through our proprietary CAD-based design technology,” Morris says. “In fact,
Systems and Measuring and in Company- Installation by we can show our customers 3D renderings in 10s of minutes, not 10s of hours.
Rail Designs Fabrication to Owned Trucks Viewrail Employees The ability to do this with VRI—and the investment we have made in it—has
Building Code really given architects and builders a great ability to visualize how the Viewrail
and Engineering product can enhance their designs and builds.”
Specs During the high-tech design process, the team also addresses building code
and engineering issues so builders don’t have to worry about passing inspec-
tions or having to site-adjust faulty designs.
Family-owned Viewrail has been exceeding builder and homeowner expecta- Once the design and shop drawings are completed, the company manu-
tions with its stunning floating staircase systems since its founding in 2002. factures the components in its plant. “As soon as the customer says ‘Go’ we
But what makes the Goshen, Ind.-based company even more exceptional came can manufacture, deliver the product, and have it installed in as little as three
about over the past 12 months. weeks,” Morris says.
When COVID shutdowns, supply chain breakdowns, the labor shortage, and
a runaway housing market slammed the building industry, Morris and his team SELF CONTAINED MEANS IN COMPLETE CONTROL
took a breath amid the noise—and then got laser-focused on solving builders’ Viewrail’s amazingly short turnaround time for a custom staircase or rail project
most pressing issues. is possible because the company controls its own pipeline. “We have been
nearly immune to supply chain problems because we have vertical integration
STAIRS AND RAILING ARE ALL WE DO in aluminum, wood, steel, and glass,” Morris explains.
Morris emphasizes that Viewrail’s secret sauce is design. “If we don’t have the The command of raw materials and a well-honed design and manufactur-
right design, nothing else matters,” he says. “And we have the right design—our ing process put Viewrail in a good place to weather disruptions in the housing
designs are on point, a modern aesthetic that works beautifully in today’s homes.” industry. However, there was one more missing link to a perfect process. “One
While the company’s designs speak for themselves, getting to that polished thing that blindsided us in 2021 was delivery,” Morris says. “Truck availability