Page 7 - Green Builder Jan-Feb 2022 Issue

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“We have five modern stair designs that 6 Ways DESIGNED.
cover the full range of what customers
want in modern design, and we have the DELIVERED.
manufacturing capability, design ability, to
and code authorization to build these. DONE!
You have to have all of these aspects to
produce a perfect product. If you are
missing one piece of this sequence, you
simply can’t do it.”
1
LEN MORRIS, CEO, VIEWRAIL
We control
was difficult, and coupled with the high damage rate our heavy products suf- the raw
fered on third-party-owned trucks, we knew we had to solve the problem.” materials.
Viewrail bought a truck fleet to address the dearth of quality truck delivery
services. “This was an ambitious undertaking, but necessity is the mother of
invention and we felt caught without a lot of options,” Morris explains.
Rounding out its complete control of the process, Viewrail tackled the stub- 2
born labor shortage by hiring and training full-time installers. “We put these
installers through great training and then give them a vehicle and all the right We know the
tools—everything they need for perfect installations,” Morris says. “Installing building codes
is what they do every day, and it’s why we are speedy.”
and engineering
requirements.
SUSTAINABILITY AS A GOAL
While Morris and his team, which includes his wife and two sons, have always
kept sustainability at the forefront as a general rule, the company’s shift to 3
handling deliveries gave them a surprising green lift.
“One of the huge benefits of having our own delivery is that we massively We dream up the
reduced product packaging,” Morris says. “We now pack our products in reus- most beautiful
able blankets and no longer use foam. We reuse sawdust from the manufactur- modern floating
ing process and corrugated cardboard as packing material.” stair systems in
“I have been on the warpath against our usage of plastics and foam,” Morris
adds. “Now that we deliver the stair systems ourselves, we have reduced our the world.
use of plastic by 75 percent.”
LOOKING TO THE FUTURE
2022 promises to be a big year for Viewrail as it expands its installer and fleet 4
base. But Morris keeps his focus squarely on the main strength of Viewrail: We measure
extraordinary designs. “I have seen much of the world’s best architecture—from and fabricate the
Shanghai to St. Petersburg to Greece—and I have spent a lot of time thinking,
looking, and designing,” he says. “I am on the jobsite every week, talking to project to precision
installers and homeowners and builders, keeping my ear close to the ground, specs.
and continuously bringing new ideas back to the company. From there, our R&D
folks work through new designs that work beautifully for today’s homeowners.” 5
How can Viewrail help you achieve the highest level of design, scheduling,
and customer service your home buyers deserve? Contact us today to find out!
We bring your stair
project directly to
Follow this link to get your free the job site using
designer starter kit: our company-
VIEWRAIL.COM/GREENBUILDER owned truck fleet.

Watch this short video to see
the Viewrail process: 6

We professionally
install your stairs
and rails using
YOUTUBE.COM/CHANNEL/ full-time Viewrail
UCAQSJNKV4_H6XX7XSGB9BBG
employees.