Page 50 - Green Builder Magazine March-April 2019 Issue

Pick the one brand that you Which categories are most

associate most strongly with influenced by GREEN

SUSTAINABLE PRODUCTS and BUILDING and

ENVIRONMENTAL SUSTAINABILITY

STEWARDSHIP. CONSIDERATIONS?

Tesla 17.3% Insulation 43 42.86%
Bosch 14.4% Windows 36.31%

Sunpower 7.4% HVAC 32 32.14%

GE 6.4% Appliances 30 29.76%
Amazon 59 5.9% Lighting 26 26.19%

LG 5.5% Roofing 23 22.62%
Siemens 5.5% Structure 22.02%

Owens Corning 50 5.0% Paints and Adhesives 19.64%

Whirlpool 3.5% Hot Water systems 16 16.07%
Google 30 3.0% Flooring 14 13.69%

Kohler 30 3.0% Siding 12 11.90%

Armstrong 30 3.0% Home Automation 8.33%
Plumbing Fixtures 8.33%

An almost level field. Tesla’s brand clout is undeniable. Faucets 4.17%
But Bosch is a powerful contender, with its global reach
and vast portfolio of building products, self-driving
Upside-down pyramid. This chart should come as no
vehicles and even electric bicycles. Building pros tend to
surprise if you’re familiar with the Green Builder Pyramid. In
have strong brand loyalties, as the neck-and-neck
it, we demonstrate how a well-designed green home
inclusion of so many other brands illustrates. There’s no
starts with the essentials, through insulation, windows
reason tomorrow’s “top” brand couldn’t be any one of
and appliances, before “topping” the project with
these other companies. renewables.
Tesla 17.3% Insulation 42.9%

48 GREEN BUILDER March/April 2019 www.greenbuildermedia.com

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