Page 53 - Green Builder Magazine March-April 2019 Issue
P. 53

The Align Project:






                   Align Your Future




                   It’s time to rethink where we live, what we buy and how we can


                   help ourselves go with green.




                   BY JULIET GRABLE


                                 N THE ONE HAND: climate change
                                 disasters,  species  extinction,  geo-
                                 political upheavals and population
                                 growth.  On  the  other:  renewable
                                 energy, zero-carbon transportation,
                  O protein substitutes and smart tech.                   CREDIT: MUNTAKA CHUSANT¢WIKIMEDIA
                   When thinking about the future, it’s easy to vacillate
                   between hope and despair. Throughout The Align
                   Project, we’ve been reexamining how we live. Now
                                                                           Cleaning up our mess. Not only will bioplastics take the place of petroleum,
                   it’s time to look ahead and question our assumptions    plastic garbage will be harvested and turned into useful products.
                   about the future.                                       responsible manufacturing. Product certi‹cations and transparency
                     If you’re involved with green building, you already   labels such as the Forest Stewardship Council (FSC), Cradle-to-Cradle,
                   understand that we need to radically revamp our         and Declare, along with transparency documents [Health Product
                   buildings. You may also believe we need to rethink      Declarations (HPDs) and Environmental Product Declarations
                   what we purchase, what we eat, how we get from          (EPDs)] can help speci‹ers and citizens alike make responsible
                                                                           choices. Though homeowners are less likely to read an HPD, they’ll
                   A to B, how we age and even how we die. It’s a          more often choose products with labels like Declare, GREENGUARD
                   revolution that, in many ways, has already begun.       or SCS Indoor Advantage, which identify them as free of toxins.
                                                                             The hope is that in the future, we won’t need those labels, because
                   THE MATERIAL REVOLUTION                                 all products and materials will be non-toxic and biorenewable. In
                   Let’s start with something familiar: our homes. Buildings consume   the meantime, anyone can demand change. If enough people climb
                   resources during construction and occupancy. The relationship   aboard, it works. Trader Joe’s is a recent case in point: Responding to
                   between a material’s environmental impact and its contribution to   a consumer petition [https://bit.ly/2W4GST9], the grocery franchise
                   energy e‡ciency and comfort often sets up a conˆict; for example,   ‹nally announced it would phase out wasteful plastic packaging,
                   the manufacture of closed-cell spray foam insulation produces   including plastic produce bags and those annoying plastic containers
                   greenhouse gas emissions, yet spray foam helps a building save   used to encase apples and tomatoes.
  COURTESY OF KASITA  showing a preference for materials with good sustainability pedigrees,   next-generation blowing agents with lower global warming potential.
                                                                             Another case in point: Spray foam manufacturers are embracing
                   energy over its lifetime.
                     Building professionals have a real opportunity to eŠect change by
                                                                           It takes time, but this is an area where consumers—who are actually
                                                                           citizens with purchasing power—can make a diŠerence.
                   and rewarding companies that have embraced transparency and



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