Page 19 - Green Builder Sept-Oct 2020 Issue
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Total Revenue from Fully Electrified Home Technologies

                  World Markets: 2020-2029
                                                                                                      powered by rooftop solar with
                 $16,000                                                                              backup batteries.
                              Insulation                                                                The overall process works so
                 $14,000      Air Source Heat Pumps                                                   well, Jacobson can sell up to two-
                              Heat Pump Water Heaters                                                 thirds of the energy generated
                                                                                                      each  year  back  to  the  local
                 $12,000      Induction Cooktops                                                      utility. But more importantly, the
                              Energy Management Systems                                               dwelling serves as a model for
                 $10,000                                                                              what can be done when someone
                                                                                                      wants  to  divorce  themselves
                  $8,000                                                                              from using fossil fuels. On the
                                                                                                      Silicon  Valley  Clean  Energy
                                                                                                      website, Jacobson notes that he’s
                  $6,000                                                                              spent much of his career working
                                                                                                      to  understand  air  pollution
                  $4,000                                                                              and Climate Change in order
                                                                                                      to  develop  large-scale,  clean,
                  $2,000                                                                              renewable energy solutions.
                            2020   2021   2022   2023   2024   2025   2026   2027   2028   2029         The  house,  he  notes,  is  a
                                                                                                      shining example of that goal.
                 Rising insight. Revenue for fully electrified home technologies, especially insulation and hot water heat   “I  wanted  to  practice  what  I
                 pumps, is expected to grow exponentially between now and the end of the decade. SOURCE: GUIDEHOUSE INSIGHTS  preach,” he says. GB
                     As  an  example,  RMI  cites  Habitat  for
                   Humanity’s Basalt Vista, an a ordable housing   Home sweet green home. Basalt Vista, an affordable housing
                   community of two- to four-bedroom homes   community under development in Colorado, provides residents
                   under development in Basalt, Colorado. Each   with a chance to experience the merits of green energy
                   home is equipped with an ­­ kilowatt (kW)   appliances and devices. CREDIT: HABITAT FOR HUMANITY ROARING FORK VALLEY
                   solar photovoltaic system on the roof, heat
                   pumps,… induction  stoves,  electric  vehicle
                   charging stations, LED lighting, and Energy
                   Star-rated appliances.
                     All  residents  receive  training  and  a
                   homeowner’s manual that explains how to
                   interact with the various new appliances and
                   pieces of equipment. But the manual will
                   have a behavioral aspect, according to Habitat
                   for Humanity Roaring Fork Valley programs
                   coordinator and analyst Bo Blodgett. “We want
                   people to realize that they are part of the net-
                   zero system,” he notes, “instead of just thinking
                   about how the system can work for them—or
                   working against it outright.”
                     Of course, the best example of electri“cation
                   worthiness comes from an “expert.” In ”•­–,
                   Mark  Jacobson,  a  professor  of  civil  and
                   environmental  engineering  at  Stanford
                   University, built a ™,”••-square-foot home that
                   showcases everything needed to be net zero.
                   It features a carefully planned daylit design
                   and visible all-electric appliances. There’s no
                   gas line; instead, the house uses electricity
                   that powers mini-split ductless heat pumps,
                   an induction cooktop, and a heat recovery
                   ventilation system. And, the home is primarily

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