Page 22 - Green Builder Magazine Nov-Dec 2019 Issue
P. 22

A Shifting Marketplace








                   Consumers now call the shots when it comes to specifying products for their

                   homes, and they’re willing to spend more to save more.



                     Information society. Greater access to
                     real-time data has turned consumers—
                     especially Millennials and Generation
                     X—into a wiser, more-demanding group.






































                                                                                                                                CREDIT: LIUDMYLASUPYNSKA¡ISTOCK









                            REEN BUILDER MEDIA  has     Ten years ago, builder and architect respon-  As the internet has evolved, now o„er-
                            been surveying readers for more   dents indicated that homebuyers only in­u-  ing access to real-time information and
                            than a decade, asking how much   enced such decisions 10 percent to 20 per-  product reviews, so, too has consumers’
                            of an impact consumers have on   cent of the time, and that was generally in   level of involvement in specifying prod-
                  G product specication decisions.     categories such as appliances and nishes.  ucts for their homes. Armed with research,

                   20  GREEN BUILDER November/December 2019                                               www.greenbuildermedia.com




          13-35 GB 1119 State of the Industry.indd   20                                                                        11/19/19   1:45 PM
   17   18   19   20   21   22   23   24   25   26   27