Page 23 - Green Builder Magazine Nov-Dec 2019 Issue

THE STATE OF

SUSTAINABLE

BUILDING 2020

What makes you loyal to a brand? What’s your No. 1 What makes you loyal to a brand?

Quality 10 9.6% energy-saving tool? Quality 10 9.62%

Performance 9 8.8% Insulation 15% Performance 9 8.83%

Price 7.4% Windows 12% Price 7.4%
Customer Service 6 6.4% HVAC 11% Customer Service 6 6.42%

Features 6 6.2% Appliances 9 9% Features 6 6.16%

Ease of installation 5 5.8% Lighting 8 8% Ease of installation 5 5.86%
Warranty 5 5.6% Roofing 8 8% Warranty 5 5.61%

Sustainability 5 5.5% Structure 5 7% Sustainability 5 5.52%

Pre-purchase support 4.2% Paints and Pre-purchase support 4.24%
Post-installation support 3.5% Adhesives 6 6% Post-installation support 3.5%

Resale value 3.3% Hot water systems 5 5% Resale value 3.31%
Siding 4%
Quality counts. Price is no longer king—consumers now indicate that
they value brand attributes like quality and performance over price. Flooring 4%
SOURCE: COGNITION SMART DATA
Home Automation 3%
recommendations and targeted information the antiquated upfront cost and price per Plumbing Fixtures 3%
to justify purchase decisions, consumers are square foot metrics and towards something
selecting speci
c brands and products— entirely di‘erent that incorporates quality, Faucets 2%
even in categories like insulation—that they performance, intelligence, resiliency and
never used to touch. wellness. Decking 1%
Today, survey respondents (across all Homebuyers across all housing categories Cabinets 1%
audience segments—trade and consumer) realize that upfront strategic investments
indicate that consumers engage in product will increase the long-term value of their Countertops 1%
speci
cation decisions nearly 70 percent of homes, enabling them to save money on
the time, and that they’re willing to spend energy, maintenance and operations; keep Building science savvy. No longer relegated to the
money on products that increase the sustain- their families healthy and safe; protect their domain of countertops and finishes, consumers
ability, eciency and health of their homes. homes from natural disasters; and save time understand how important high-performance building
In fact, according to the National by streamlining daily chores. envelope and mechanical systems are to the
Association of Home Builders (NAHB), sustainability and efficiency of their homes.
SOURCE: COGNITION SMART DATA
50 percent of consumers want net-zero RAPID RESPONSE
energy homes and will spend up to $9,000 It’s a new frontier for smart, sustainable,
in products that will increase energy e- and a‘ordable products and technologies, goals, and creating healthy spaces.
ciency. And COGNITION Smart Data shows and savvy manufacturers and building Building professionals are also deploying
that nearly 70 percent of homeowners are professionals are capitalizing on shifting innovative approaches to sustainability to
investing in products that improve indoor paradigm. di‘erentiate themselves from their competi-
air quality. Manufacturers are moving at warp speed tion, enhance value and increase revenues,
This shift in consumer mindset—and to develop innovative products that address including integrating services—like solar
spending—is transforming the way we a spectrum of market trends, solving for and smart home technology installation—to
value our homes. We’re moving away from labor shortages, achieving net zero energy expand their portfolio of services.

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