Page 32 - Green Builder May-June 2018 Issue

THE EVOLVING ROLE OF ASSOCIATIONS

MRA (Metal Roofing Alliance) CREDIT: MCELROY METAL

A sustainable message rolls into the start of a third decade.

INCE 1998, THE MRA HAS SERVED as a leading voice in driving residential market adoption
of metal roofing and raising awareness for its exceptional durability, sustainability benefits and
all-season protection in any climate among homeowners. As a nonprofit organization, MRA
members—contractors/installers, manufacturers and distributors, and ancillary members—
benefit from increased marketing support, online lead generation and increased awareness
through consumer and contractor information and educational initiatives.
The MRA makes a major effort to educate residential homeowners about the fact that
S choosing metal roofing is a sustainable choice, according to the association.
While preparing for climate change is a reality for today’s homeowners, lessening the impact on the Earth’s
resources also continues to be a key concern. Among 600 U.S. homeowners recently surveyed, durability
ranked as the No. 1 priority for re-roofing decisions, with concerns about severe weather and climate-related
“The Metal Roofing Alliance is factors being top of mind for many.
With the ability to withstand hurricane-force winds and damaging hail storms, and to resist wildfire
a leading advocate for helping sparks and hold up under unexpected heavy snow loads, the all-season, long-lasting durability of
North American homeowners metal roofs has become a major selling point for homeowners wanting to guard against climate
learn about and discover what unpredictability.
Additionally, the facts that metal roofing lasts 50-plus years—nearly two to three times longer than other
other parts of the world have materials—and can be recycled at the end of its long life rather than dumped into the landfill and is energy
long known: Choosing efficient, are significant benefits. Quality metal roof coatings can also mean less long-term maintenance by
extremely durable, recyclable naturally resisting moss and fungus. All of that reduces the need for strong chemical treatments that can
harm the environment.
and long-lasting material to The MRA works to highlight these benefits via consumer education,
protect homes while lessening marketing efforts and ongoing awareness building in ways that benefit FACTS
the impact on the earth really all of its members and homeowners alike, the association notes.
does come down to making the NUMBER OF MEMBERS: 410

right construction and MEMBER BREAKDOWN: Contractors
renovation decisions.” (311); non-contractors (30); distributors ROLE MODELS
(69). Of the non-contractors:
Renee Ramey, manufacturers (17); trade groups (2);

MRA Executive Director ancillary (3); accessory (2); suppliers (6).
HEADQUARTERS: Longview, Wash.
WEBSITE: www.metalroofing.com

NUMBER OF ACTIVE SITES: N/A

KEY SERVICES OFFERED: Lead
generation; education support; marketing
support; market research; industry
advocacy and representation; coalition
building.

MISSION STATEMENT: Grow the market
share of high-performance, quality metal
roofing in the residential market through
education and promotion to homeowners,
coupled with recruitment, training and
support of metal roofing contractors and
distributors.

30 GREEN BUILDER May/June 2018 www.greenbuildermedia.com

16-43 GB 0518 Associations.indd 30 6/14/18 12:05 PM