Page 37 - Green Builder May-June 2018 Issue

In the bag. The cement
industry’s 600,000
employees are working
toward letting people know
how enviro-friendly the
often-overlooked product
is, by stressing its lower
cost, energy efficiencies
and durability in the
construction of homes and
other buildings.

CREDIT: U.S. ARMY

ROLE MODELS PCA Market Intelligence: showing its smarts on the

U.S. economy

HE CEMENT INDUSTRY is a bellwether for the U.S. economy: It
is tied to construction, infrastructure, energy and many other
sectors. The Portland Cement Association (PCA)’s Market
T Intelligence team regularly transforms data involving the use of
cement across those sectors into reports, graphs and thought leadership
used by the industry to forecast future growth.
Market Intelligence regularly updates its products to reflect the latest
economic data and analysis. As it spreads the word that cement is the “new
green,” the association releases special reports focusing on topics that
apply to within the industry, as well as the general public. Recent offerings
include public attitudes on soil cement, the impacts of tariffs on cement
production, and long-term opportunities for cement construction. CREDIT: THE ENGINEERED WOOD ASSOCIATION
The team’s economists have been recognized for their accuracy as
forecasters, including by the Federal Reserve Bank of Chicago and the
construction industry trade press. Market Intelligence economists have CREDIT:PCA
testified before Congress on behalf of the industry. And, the forecasts Cement at every turn. Almost every construction project uses some
are widely used in corporate planning, government policy development type of cement, but most of it ends up in highways, streets and one-
and by the news media. and two-family homes.

www.greenbuildermedia.com May/June 2018 GREEN BUILDER 37

16-43 GB 0518 Associations.indd 37 6/14/18 12:06 PM