Page 58 - Green Builder May-June 2018 Issue

Selling Points

When it comes to energy efficiency products, it’s not just about the price tag anymore.

BY SARA GUTTERMAN And then the recession hit, and massive changes to the 2009
energy code—including enhanced performance requirements—
Cognition Smart Data, Green Builder® Media’s suite of market reflected a changing socio-economic zeitgeist. There were a number
intelligence and data services, leverages Artificial-Intelligence (AI)- of issues that brought the urgent need for efficiency to the forefront,
based technology to uncover insights into purchasing patterns including economic conditions, volatile energy prices, advances
and buyer preferences. This issue: energy efficiency needs. in high-performance products and technologies, and increased
consumer demand.
HEN WE FOUNDED Green Builder Media in 2005, Despite much foot-dragging and resistance to higher-efficiency
®
energy efficiency was just emerging on the scene standards, energy efficiency has become a baseline, woven into the
as a curiosity for progressive builders who wanted very fabric of the built environment.
to differentiate themselves. While the topic was an Today, energy efficiency is a major driving force in the marketplace.
W elephant in the room for some builders who didn’t Cognition Smart Data, Green Builder Media’s AI-based suite of
®
want to be forced into constructing higher-performance structures, data services, offers key insights into the underlying dynamics of
innovative professionals understood that energy efficiency could the energy efficiency sector and important trends that can help
provide enhanced value to customers in the form of comfort and professionals and consumers alike understand how to best leverage
cost savings. the growing market momentum.

Hot topics. The types of energy efficiency products consumers are asking about has shifted over time, but they all remain topics of conversation,
according to Cognition data.

56 GREEN BUILDER May/June 2018 www.greenbuildermedia.com

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