Page 42 - Green Builder Magazine May-June 2021

Millennials:

Value-Based and

Purpose Driven

Millennials are inherently disruptors, and they like to do things
differently. It should come as no surprise that they network
differently than older generations.
Why? First and foremost, they prioritize purpose over a
paycheck. Millennials want their work — and their play — to be
meaningful and to contribute to the world.
By 2025, 75 percent of the workforce will be comprised of
millennials, so it’s important to understand how they network
and socialize. These individuals want to contribute to social
purpose and value deep relationships; are digital immigrants,
completely comfortable communicating and socializing online; Not Afford/Buy/Not Buy
and love to multitask. COGNITION Smart Data tracking of
Millennials are concerned about human impact on the
environment. Seventy-three percent are willing to spend more online conversation shows that
for sustainable products. millennials want to purchase homes,
A growing number of millennials have shifted to a plant-based but many can’t afford to do so.
diet. Concerns about personal health, animal welfare and the
environment have led many individuals in this audience segment
to look for vegan and vegetarian dietary options.
They also have a very green way of thinking. Examples include:
Planting a garden and composting
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Creating a “zero energy” budget
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Cooking organically and healthfully
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Ditching plastic and single-use items
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Purchasing products with minimal packaging
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Engaging in the Sharing Economy
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Commuting sustainably
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Record Low Mortgage Rates

COGNITION Smart Data tracking of online
conversation shows that the main factor
driving homebuying among millennials is
record-low mortgage rates. The biggest
obstacle? Expensive home prices.