Page 38 - Green Builder July-August 2020 Issue
P. 38

Aspirational Leaders
               HONORABLE MENTIONS




                         fe  companies t at did not ma e our  co- eaders  nal cut t is year still

                       deser e a callout for t eir sustaina ility e orts





                                                                                             contractors and homeowners can responsibly
                                                                                             collaborate in creating a far better quality home
                                                                                             while making a meaningful, positive difference for
                                                                                             our planet. We welcome all others who share our
                                                                                             commitment.”


                                                                                              reenfi er

                                                                                             By making cellulose insulation from
                                                                                             post-consumer waste, this company
                                                                                             raises the sustainability bar.
                                                                                                     ELLULOSE INSULATION–made from
                                                                                                     plant fiber—is one of the oldest forms
                                                                                                     of insulation. It comes in many forms--
                                                                                             C newspapers, cardboard, cotton, straw,
                                                                                             sawdust, hemp and corncob, to name a few. It’s an
                                                                                             environmental friend, capturing carbon instead of
                                                                                             releasing it into the atmosphere.
                   Out of the ‘sticks’. An E-Tech home offers an environmentally friendlier, lower-cost alternative to the
                   traditional “stick built” home—and it looks pretty good, too. COURTESY OF MELISSA PETER

                                                        manufacturers of nearly all consumer products:
                   Environmental                        outsourcing  individual  sub-components  to
                   Technology Group                     specialized plants which use automated equipment
                                                        to stamp out engineered elements designed to
                   (E-Tech)                             be easily assembled. For almost every consumer
                                                        product, specifically designed components are
                   This company’s new construction      shipped to a warehouse location where they are
                   technique promises an end to the     assembled and a completed product is created,
                                                        packaged and sent to a consumer.
                   wasteful practice of ‘stick building’.  E-Tech is marketing a home built in this fashion,
                          OMEBUILDERS HAVE BEEN CRITICIZED  with the one exception being its assembly taking
                          for  years  for  the  method  used  to   place at the home site instead of at a factory. The
                          obtain the wood needed for housing   process, performed by a trained workforce of a few
                   H construction and the process in which   builders instead of a dozen or more, ends up being
                   the homes are erected. The process, known as   faster—construction takes days instead of weeks
                   “stick building,” is the traditional wood-framed   under stick building—and far less expensive. The
                   home constructed on a building site stick by stick.   home’s smaller footprint makes it far more energy
                   Opponents say most of the wood used comes from   efficient, and the overall technique results in less
                   mature trees that are unceremoniously cut down   construction-generated waste. More importantly,
                   en masse, with most of the end product disposed   according to E-Tech founder Barry Rosengrant,
                   of at landfills or burned, causing pollution problems   this method has far less negative impact on the
                   and destroying wildlife habitats.    environment.
                     Enter the Environmental Technology Group   “The ultimate test of sustainability is that
                   (E-Tech), a coalition of concerned individuals   all components are easily re-purposed to new   Pushing the envelope. Unlike many insulation
                                                                                             manufacturers, Greenfiber uses mostly
                   who  say  the  problem  can  be  solved  if  the   structures without further waste of recycling   recycled paper in its product as a show of
                   housing industry adopts the process used by   energy,” he says. “Thus, design professionals,
                                                                                             respect for natural ecosystems. COURTESY OF GREENFIBER
                   36  GREEN BUILDER July/August 2020                                                     www.greenbuildermedia.com




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