Page 34 - San Diego Woman Magazine POWER WOMEN ISSUE

Power Women

men are asked promotion Cosco of Envy; Kate Dilligan are not the same for me, but women generated more reve-
questions, like “How do you of Cooler Heads; Jenna Ryan of because I'm different, I will nue: $730,000 for the women
plan to monetize this?”. Uqora; and Shannon Williams attract the right people who and $662,000 for the men.
“To neutralize this bias, of ControList. will help me succeed.” “Women are already
the superpower that women "Silvia, Allison, and building exceptional com-
can adopt is a good dose of Vidya have combined their Investing in Women Because it’s panies,” added Long Pettine.
persistence,” shared Long distinct experiences to build the Smart Thing to do “We’re here to make sure they
Pettine. “For instance, if asked something really unique,” have a loaded toolbox – one
a prevention question, answer said Ryan. “They’ve created “Ad Astra is not only with tools for overcoming bias
with a promotion answer in- compelling programming, and building leaders; it’s building – so they can get the funding
stead of a prevention answer. equally importantly, they've a platform for subsequent in- they deserve. And hopefully,
This breaks the cycle of bias created a special community vestments in and by women,” with time, the toolbox will
and impacts funding opportu- that extends beyond the pro- added Mah. “Women are not lighten as bias is overcome.”
nities for female founders.” gram itself.” only worthy of investment; To learn more about Ad
Ryan went on to success- they are often the smarter, Astra Ventures, please visit
Making Progress fully close her seed round of revenue-generating choice.” https://adastra.ventures. This
funding in just six months According to a study from year, the organization is ex-
In the one year since after graduating from the Boston Consulting Group, panding to serve more women
founding Ad Astra Ventures, program. women-led companies are with diverse needs and
Dinamani, Long Pettine and Debbie Chen of Hydrosta- a proven investment. The backgrounds. Launching this
Mah have helped six women to tis added, “Ad Astra changed consulting group evaluated spring, To The Stars Founda-
slow down, focus on prod- my life. Not just as a startup 350 companies that had been tion will help earlier-stage and
uct-market fit, dive into cus- Founder/CEO, but as a person through the MassChallenge minority-led founders launch
tomer needs and tackle biases and leader in my community. program, which supports and and scale their businesses.
head-on. These women include Now I walk through life with mentors entrepreneurs. The Altogether, Ad Astra Ventures
Debbie K. Chen, Ph.D., of Hy- a gender lens, understanding women raised significantly and its not-for-profit, To the
drostasis; Julie Collens, Ph.D., and navigating the world fully less money than the men, Stars Foundation, aim to help
of Vivid Genomics; Jennifer knowing the opportunities however, on average, the all women get even.

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