Page 39 - KC Cunningham Issue

Women Lead The Way in Rancho Santa Fe

Debbie Berans
Berans Estate & Fine
Jewelry
6016 la Granada Paseo
Delicias
Rancho Santa Fe, CA
92067
858-756-4508

Debbie Berans knows
what it means to provide
excellent service to her
customers. She learned
as a young girl of 14 work-
ing for the old Desmond’s
Men’s Clothing Store, an
establishment owned by
her uncle. You would think
as a relative of the owner
she would get special
treatment, but the reverse
was true. Her uncle ex-
pected more from her and
she always managed to
please him. His store was San Diego Woman
an example of the great
pride entrepreneurs took
in their businesses. Every
ribbon on every package 39
was hand tied. The atten-
tion to detail was required
and each new employee
was trained on how to
properly answer the phone
before they were hired.
Debbie brings this same
attention to detail and
pride in customer service
to her jewelry store in Ran-
cho Santa Fe.

Debbie’s parents left Pitts-
burgh, Pennsylvania in a
green oldsmobile convert-
ible , with three young chil-
dren and $1,000 in their
bank account to grab the “American Dream” They rented Today you can fill all of your jewelry needs at Beran’s Estate
for awhile, then saved up to buy their first home. When Deb- & Fine Jewelers in beautiful downtown Rancho Santa Fe.
bie was 17 the family downsized to a smaller home so that You will find one of a kind jewelry pieces, beautiful dia-
they could buy and start their own business, a jewelry store. monds, watches, and unique estate jewelry. Once you visit
Since they still had to keep their full time jobs while the busi- Berans you will realize what it is like to shop in an establish-
ness got off its feet, Debbie was placed in the store to run it. ment that puts its main focus on customer service.
This was the start of Debbie’s career as a jeweler.
March/April 2010