Page 7 - Jerry Wang Omnichannel Commerce_ The Importance of Selling Online
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Boost Your Sales with an Omnichannel Strategy
An omnichannel strategy relies on the idea of providing a seamless
shopping experience across all channels including brick-and-mortar
stores and digital channels.
A Harvard Business Review study
found that omnichannel shoppers are:
○ More valuable than shoppers who only shop in-store or online
○ More loyal than shoppers who only shop in-store or online
