Page 9 - Jerry Wang Omnichannel Commerce_ The Importance of Selling Online
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How to Create an Omnichannel Experience
○ Create a consistent brand experience across channels
○ Integrate the buying and returns experience
○ Market to customers based on their behaviors across touchpoints
○ Use your channels to push customers where you want them to be
○ Integrate your online and in-store data to make decisions as a
business holistically, and not just by channel
