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CHAPTER 14 / TRANSFORMATION THROUGH OPTIMIZATION30092/80(%u0003DQG%u00039$5,(7<%u0003RI%u0003GDWD%u0003DW%u0003WKH%u00039(/2&,7<%u0003WKDW%u0003LV%u0003PHDQLQJIXO%u0003WR%u0003\\RX%u0003DQG%u0003\\RXU%u0003HFRV\\VWHP%u00112QFH%u0003\\RXU%u0003FHQWUDO%u0003GDWDEDVH%u0003LV%u0003EXLOW%u000f%u0003FRQQHFW%u0003\\RXU%u0003FXUUHQW%u0003DSSDUDWXV%u0003DQG%u0003\\RXU%u0003FXUUHQW%u0003KXPDQV%u0003WR%u0003WKH%u0003QHZ%u00035K\\WKP%u0003DQG%u0003WUDLQ%u0003WKHP%u0011,I%u0003\\RXU%u0003EXVLQHVV%u0003LV%u0003DW%u0003%u0007%u0018%u0013%u0013N%u0003WR%u0003%u0007%u00150%u0003LQ%u0003UHYHQXHV%u000f%u0003\\RX%u0003PLJKW%u0003EHQH%u08c5W%u0003IURP%u0003D%u0003ZRUN%u08c6RZ%u0003FDOOHG%u0003%u07e73HUIHFW%u0003&XVWRPHU%u0003/LIHF\\FOH%u07e8%u0003IURP%u0003 ,QIXVLRQVRIW%u0011%u00033OHDVH%u0003YLVLW%u0003ZZZ%u0011SHUIHFWFXVWRPHUOLIHF\\FOH%u0011FRP%u0003WR%u0003UHTXHVW%u0003D%u0003FRS\\%u0011%u00037R%u0003JHW%u0003WKH%u0003PRVW%u0003RXW%u0003RI%u0003LW%u000f%u0003EH%u0003VXUH%u0003WR%u0003DVN%u0003IRU%u0003WKH%u0003GLJLWDO%u000f%u0003%u08c5OODEOH%u00033')%u0003RI%u0003WKH%u0003ERRN%u0011,%u0003MXVW%u0003PDGH%u0003\\RX%u0003DQRWKHU%u0003LUUHVLVWLEOH%u0003IUHH%u0003RIIHU%u00041RZ%u0003WKDW%u0003\\RX%u0003EHWWHU%u0003XQGHUVWDQG%u0003KRZ%u0003WKH%u0003FRXUWVKLS%u0003EHJLQV%u000f%u0003,%u0003KRSH%u0003\\RX%u07e4OO%u0003MXPS%u0003LQWR%u0003WKH%u0003GDWLQJ%u0003SRRO%u0003ZLWK%u0003<285%u0003EXVLQHVV%u0003DQG%u0003VWDUW%u0003EXLOGLQJ%u0003VWURQJHU%u0003UHODWLRQVKLSV%u00117R%u0003%u08c5QG%u0003PRUH%u0003DERXW%u0003PDUNHWLQJ%u0003DXWRPDWLRQ%u000f%u00033DUWKLY%u00036KDK%u000f%u0003RU%u0003H/DXQFKHUV%u000f%u0003YLVLW%u0003ZZZ%u0011H/DXQFKHUV%u0011FRP%u0003RU%u0003FDOO%u0003%u0016%u0014%u0013%u0010%u001a%u0019%u0013%u0010%u0016ffi%u0018%u0016%u0011%u0003#NoBSsm Tweetable Takeaways $LP%u0003 IRU%u0003 %u07e7ELJJHVW%u0003 LPSDFW%u07e8 %u0003ZHEVLWH%u0003 WUDI%u08c5F%u000f%u0003 PHDQLQJ%u0003 WUDI%u08c5F%u0003 WKDW%u0003 LV%u0003 KLJK%u0003TXDOLW\\%u0003DQG%u0003JRHV%u0003ZKHUH%u0003\\RX%u0003ZDQW%u0003LW%u0003WR%u0003RQ%u0003\\RXU%u0003VLWH%u0011%u0003%u00061R%6VP 'RQ%u07e4W%u0003DVN%u0003D%u0003QHZ%u0003PDUNHWLQJ%u0003OHDG%u0003WR%u0003KDQG%u0003RYHU%u0003D%u00036RFLDO%u00036HFXULW\\%u0003QXPEHU%u0003DQG%u0003%u08c5UVWERUQ%u0003FKLOG%u0011%u0003%u00061R%6VP ,I%u0003DGV%u0003ZHUH%u0003RQO\\%u0003EDVHG%u0003RQ%u0003DVVXPSWLRQV%u000f%u0003WKH\\%u0003ZRXOG%u0003QHYHU%u0003EH%u0003RSWLPL]HG%u0011%u00036WRS%u0003DVVXPLQJ%u0003DQG%u0003VWDUW%u0003WHVWLQJ%u0011%u0003%u00061R%6VP 7UDFN%u0003FRQYHUVLRQV%u000f%u0003QRW%u0003FOLFNV%u0011%u00032SWLPL]H%u0003\\RXU%u0003RYHUDOO%u000352,%u0011%u0003'R%u0003QRW%u0003ZDVWH%u0003GROODUV%u0003RQ%u0003FOLFNV%u0011%u0003%u00061R%6VP 7RR%u0003PXFK%u0003WLPH%u000f%u0003PRQH\\%u000f%u0003DQG%u0003HIIRUW%u0003DUH%u0003DW%u0003VWDNH%u0003LI%u0003\\RX%u0003GRQ%u07e4W%u0003EXLOG%u0003D%u0003ORQJ%u0010WHUP%u0003UHODWLRQVKLS%u0003ZLWK%u0003\\RXU%u0003FXVWRPHU%u0011%u0003%u00061R%6VP