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CHAPTER 1 / FORGET JUST ABOUT EVERYTHING YOU WERE EVER TOLD ABOUT POSITIVE THINKING14 NO B.S. Guide to Succeeding in Business by Breaking All the Rulestalk of the racing world. And it set up one of the great moments of sports.Two weeks later, at Pimlico in Baltimore, Jerry Bailey rode D. Wayne Lukas%u2019s highly touted Prince of Thieves in the Preakness Stakes. As always, Lukas was much interviewed before the race, and very visible in the stands as post time approached. The deposed Pat Day picked up a mount from another trainer, and he went to the gate on Louis Quatorze, a ten-to-one long shot that had finished a dismal sixteenth in the Derby. When the gate opened, Quatorze buckled but Day steadied him, straightened him out, and took the lead%u2014and never looked back. Day rode Louis Quatorze to a blistering 1:53%u00bd for the one and three-sixteenths mile race, matching the record for the race set 12 years before. As he sailed across the finish line, standing in the stirrups, he looked in the direction of Mr. Lukas, then to the TV cameras, and defiantly waved his hand, wiggling all five fingers and shouting %u201cFive.%u201d He had won the Preakness four times. Now, five.%u201cFive!%u201dIt was one of those magic moments when somebody who has been underestimated or ridiculed gets to triumph. Every Thoroughbred jockey and even every Standardbred driver in America was rooting for Pat Day and reveled in the %u201cUp yours, Lukas!%u201d emotion that surged through him as he pushed that second-rate horse to a record-setting Preakness victory.Pat Day rode the race of his life, motivated not by any pure, elegant, charitable, or noble impulses. He rode the race of his life motivated by%u2014revenge!Anybody who has ever been %u201ccrapped on%u201d can identify with Pat Day. I watched it, too. I bet on Louis Quatorze only because I wanted Day to stick it to Lukas. I was in a hotel room an hour or so after giving a speech, on the edge of my seat on a footstool in front of the TV, urging him on and yelling %u201cYes!%u201d as he gave his salute to Lukas.This same story%u2014in different businesses, professions and sports%u2014plays out repeatedly, actually frequently. It%u2019s why one of the most successful, most copied advertising headlines of all time, from John Caples, is:
