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CHAPTER 6 / MUST YOU INVENT? A POX ON CREATIVITYNO B.S. Guide to Succeeding in Business by Breaking All the Rules 79architecture, all incorporating what works from my design and content, but so customized for each client that it is fair play. You can see his work with these packages in a seven-minute video at elaunchers.com/shock-awe. This is not to say that my annoying little Indian has no ingenuity of his own. He does. He even holds U.S. Patent #11,507,967 for his own business growth system. There are only six other patents granted, total, for such things. He can invent. But mostly, he doesn%u2019t. Instead, he finds what has been invented and well-proven somewhere, in some field, in some category of enterprise, brings it home, and breeds it with his other strategies and media that work, creating his own iteration. Parthiv gets to success for his businesses and his clients by massive implementation, not by invention. He is a living representation of Jim Rohn%u2019s Principle of Massive Action. As an example, he built and tested 450 different marketing funnels using ClickFunnels%u2019 preexisting software and online tools. Only 9 of the 450 produced profits. Two of them made him over $1 million and earned him the Two-Comma Award from ClickFunnels. He is also a great data scientist, often assembling and poring through massive amounts of data from within a client%u2019s business to find overlooked opportunities to deploy already working systems to%u2014like those two-million-dollar funnels. He utilizes a lot of already existing tools, from companies like HubSpot, Keap, and ClickFunnels. He wastes no time %u201creinventing the wheel.%u201d%u201cThe myth,%u201d Parthiv says, %u201cis that you must invent something brand new, make a new breakthrough product, be creative. That can be exciting, but it is just not necessary. More fortunes are made by implementation than by invention. I am the guy who implements for my clients. I am the guy who automates implementation. The truth is, nothing needs to be original to you because most people have lots of ideas, including some good ones, but are very poor at implementation and follow-through. You can succeed by doing what they never get done.%u201d