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                                    DQG%u0003RWKHUV%u000f%u0003P\\%u0003WHDP%u0003DQG%u0003,%u0003ORFDWH%u0003\\RXU%u0003LGHDO%u0003SURVSHFWV%u000f%u000321/,1(%u0003DQG%u00032))/,1(%u0011%u0003$QG%u000f%u0003LPSOHPHQW%u0003FXVWRP%u0003PDUNHWLQJ%u0003FDPSDLJQV%u000f%u0003(complete with automated follow up and long term nurture), WKDW%u0003JHQHUDWH%u0003D%u000352%867%u0003675($0%u0003RI%u0003H[FHOOHQW%u0003SURVSHFWV%u0003ZKR%u000f%u0003depending on the impact of your content, are pulled into \\RXU%u0003FRS\\%u0003ZKHUH%u0003WKH\\%u0003EHFRPH%u0003FRQYLQFHG%u0003<28%u0003DUH%u00035,*+7%u0003IRU%u00037+(0%u001135,60%u0003VROYHV%u0003RQH%u0003RI%u0003WKH%u0003ELJJHVW%u0003SUREOHPV%u0003\\RX%u00b6OO%u0003HYHU%u0003IDFH%u0003LQ%u0003business;%u0003%u00bfQGLQJ%u0003DQ%u0003XQOLPLWHG%u0003QXPEHU%u0003RI%u0003SURVSHFWV%u0003,'($/%u0003for your premium product or service.%XW%u000f%u0003LW%u0003WDNHV%u0003PRUH%u0003WKDQ%u0003D%u0003JRRG%u0003SURVSHFW%u0003WR%u0003PDNH%u0003D%u0003VDOH%u0011Finding Great Prospects Is Step One... WITHOUT CONVERSION %u2013 YOU HAVE NOTHING2QFH%u0003\\RX%u0003%u00bfQG%u0003D%u0003JUHDW%u0003SURVSHFW%u000f%u0003WKH%u0003VDOH%u000f%u0003%u000bDQG%u0003\\RXU%u0003EXVLQHVV%u000c%u000f%u0003ZLOO%u0003/,9(%u0003RU%u0003',(%u0003based on the strength of your marketing message in whatever form it is found. %u000b6DOHV%u0003OHWWHUV%u000f%u0003ZHE%u0003VLWH%u0003FRS\\%u000f%u0003HPDLOV%u000f%u0003IXQQHOV%u000f%u0003ODQGLQJ%u0003SDJHV%u000f%u0003YLGHRV%u000f%u0003EORJ%u000f%u0003VSHFLDO%u0003UHSRUWV%u000f%u0003ZKLWH%u0003papers, and so on).If your message fails to engage your prospects, if your copy fails to draw your prospects into your world... so WKH\\%u0003FDQ%u0003GLVFRYHU%u0003:+<%u0003\\RX%u0003DUH%u0003GL%u0263HUHQW%u000f%u0003+2:%u0003\\RX%u0003FDQ%u0003help, and why your solution is superior, they%u2019ll be gone in seconds. $QG%u000f%u0003DOO%u0003\\RXU%u0003H%u0263RUW%u0003LV%u0003ZDVWHG%u001135,60%u000f%u0003PDNHV%u0003%u00bfQGLQJ%u0003JUHDW%u0003SURVSHFWV%u0003HDV\\%u0011%u0003%XW%u000f%u0003WKDW%u00b6V%u0003RQO\\%u0003KDOI%u0003WKH%u0003EDWWOH%u0011%u00032QFH%u0003\\RX%u0003%u00bfQG%u0003WKHP%u000f%u0003\\RX%u0003KDYH%u0003WR%u0003JHW%u0003WKHLU%u0003DWWHQWLRQ%u0011%u0003+ROG%u0003their interest. And, convert the looker, who reads your messages, into a buyer who becomes a raving fan and gives you referrals. That%u2019s the goal.
                                
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