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                                    1) Understand what your prospects want, ZKLFK%u0003LV%u0003QHYHU%u0003DSURGXFW%u0003RU%u0003D%u0003VHUYLFH%u00112) Understand the PROBLEM they face DQG%u0003WKH%u00033$,1it causes, LQFOXGLQJ%u0003ZK\\%u0003WKH\\%u0003KDYH%u0003WKH%u0003SUREOHP%u000f%u0003ZK\\%u0003PRVWVROXWLRQV%u0003IDLO%u000f%u0003DQG%u0003ZK\\%u0003\\RXUV%u0003LV%u0003GL%u0263HUHQW%u00113) Then, craft content that pushes those buttons, pullsyour prospects into your world, and demonstrates youXQGHUVWDQG%u0003WKHLU%u0003SUREOHP%u000f%u0003DQG%u0003KDYH%u0003D%u0003VROXWLRQ%u0003WKDWPD\\%u0003ZRUN%u0003ZHOO%u0003IRU%u0003WKHP%u000f%u0003DV%u0003LW%u0003KDV%u0003IRU%u0003RWKHUV%u00117KLV%u0003LV%u0003KRZ%u0003\\RX%u0003(17(5%u00037+(%u0003&219(56$7,21%u0003,1%u0003<285%u000335263(&7%u00b66%u00030,1'%u0011%u0003$QG%u000f%u0003ZKHQ%u0003\\RX%u0003HQWHU%u0003WKDW%u0003FRQYHUVDWLRQ%u0003ZLWK%u0003this level of understanding, \\RX%u0003($51%u0003\\RXU%u0003SURVSHFWV%u0003DWWHQWLRQ%u0011%u00037KH\\%u0003VHH%u0003\\RX%u0003DV%u0003DQ%u0003DXWKRULW\\%u0011%u0003$QG%u000f%u0003DUH%u0003KDSS\\%u0003\\RX%u0003DUULYHG%u0003LQ%u0003WKHLU%u0003OLIH%u0004Tools for Explosive GrowthPRISM Research = PROSPECTS PRISM Why People Buy Discovery Process = COPY THAT SELLS1. The PRISM Research Method%u2122%u000f%u0003LGHQWL%u00bfHV%u0003\\RXU%u0003LGHDOprospects, people who are virtual clones of your best customersRU%u0003FOLHQWV%u000f%u0003WKH%u0003RQHV%u0003ZKR%u00033$<%u000f%u000367$<%u0003DQG%u00035()(5%u000f%u0003WKH%u0003RQHV%u0003\\RXwish everyone was like.2. The PRISM %u2013 Why People Buy - Discovery Process;1) nails down the problems, the pain and the emotions yourSURVSHFWV%u0003H[SHULHQFH%u0011%u0003%u0015%u000c%u0003,GHQWL%u00bfHV%u0003WKH%u0003JDLQV%u0003WKH\\%u0003ZDQW%u0003DQG%u0003WKHjobs to be done for them to avoid the pain and enjoy the gain.And; 3) details how your product solves the problem, eliminatesthe pain, and gives the customer the gains they want.Arm a copywriter with this information, and they have what 
                                
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