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182 NO B.S. Guide to Successful Marketing AutomationINDEXWDUJHW%u0003PDUNHWLQJ%u000f%u0003%u001a%u000f%u0003%u0014%u0017%u00b2%u0014%u0018%u000f%u0003%u0014%u001a%u000f%u0003%u0015%u0016technologydistrust of, 8, 171of the future, 5%u20136telemarketing, 88telephone numbers, 587KLQN%u0003DQG%u0003*URZ%u00035LFK (Hill), 2, 160Thompsett, Spence, 146Two Comma Club awards, 40, %u0017%u0014%u000f%u0003%u0017%u0016%u000f%u0003%u0014%u0018%u00177KH%u00038OWLPDWH%u00036DOHV%u0003/HWWHU(Kennedy), 158video sales letter (VSL), 144%u2013146vintage ads, 10%u201311VSL persona, 145, 150web forms, 84%u201385ZHELQDUV%u000f%u0003%u0016%u0013%u000f%u0003%u0016%u0016%u00b2%u0016%u0017websites, 18Writesonic, 164