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NO B.S. Guide to Selling Your Company for Top Dollar 149INDEXGarner, James 14Geier, Jay 119gFour Marketing 97Glazer-Kennedy Inner Circle (GKIC) 18, 118*RRG%u0003(QRXJK%u00031XPEHUV%u0003%u0017%u0016Graeber, David 49Greenspan, Alan 108JURZWK%u0003%u0016%u0016%u000f%u0003%u0018%u0018%u000f%u0003%u0014%u0015%u0019%u00b2%u0014%u0015%u001aFRVW%u0003JURZWK%u0003%u0017fl%u00b2%u0017ffiuntapped revenue RSSRUWXQLWLHV%u0003%u0018%u0019%u00b2%u0018%u001aHeartland in dentistry 25Heinz 25KLULQJ%u0003VDOHVSHRSOH%u0003%u0017%u0018%u00b2%u0017%u0019home services business %u0014%u0015%u00b2%u0014%u0016honesty 10Iacocca, Lee 51Iger, Bob 5LPDJLQDWLRQ%u0003%u0018%u0017%u000f%u0003%u001a%u0016Infusionsoft (now Keap) 98inheriting orphaned FXVWRPHUV%u0003%u0016%u0016Inner Circle see No B.S. Inner Circle intention, sales 45The Internet Agency 100,QWHUQHW%u0003PDUNHWLQJ%u0003%u0016%u0018%u000f%u0003%u0018%u001aff%u0003see also marketinginterviews withCronstedt, Jonathan %u0014%u0015%u0016%u00b2%u0014%u0016%u0013.DVNDYDOFL\\DQ%u000f%u0003$GL%u0003ffi%u001a%u00b2%u0014%u0013%u0015Kaskavalciyan, Brian ffi%u001a%u00b2%u0014%u0013%u0015.LQGHU%u000f%u00036WDQ%u0003%u0014%u0014%u0018%u00b2%u0014%u0015%u00152DNOH\\%u000f%u00037HG%u0003%u0014%u0016%u0016%u00b2%u0014%u0017%u00143KHOSV%u000f%u0003'DYLG%u0003%u0014%u0013%u0018%u00b2%u0014%u0014%u0017,QYHVWPHQW%u0003&DSLWDO%u0003%u0014%u0016ffiLQYHVWPHQWV%u0003fl%u0014%u000f%u0003%u0014%u0016%u0018%u00b2%u0014%u0016%u0019%u000f%u0003%u0014%u0016fl%u00b2%u0014%u0016ffiirrational exuberance 108job descriptions, after selling WKH%u0003FRPSDQ\\%u0003ffi%u0013%u00b2ffi%u0016.DMDEL%u0003%u0014%u0015%u0019%u00b2%u0014%u0015%u001akarma 11.DVNDYDOFL\\DQ%u000f%u0003$GL%u0003ffi%u001a%u00b2%u0014%u0013%u0015.DVNDYDOFL\\DQ%u000f%u0003%ULDQ%u0003%u0014%u0014%u00b2%u0014%u0015%u000f%u0003flfl%u000f%u0003ffi%u001a%u00b2%u0014%u0013%u0015Kennedy Inner Circle 18Key Man Trap (Key Woman) 129.LQGHU%u000f%u00036WDQ%u0003%u0014%u0014%u0018%u00b2%u0014%u0015%u0015King, Alexander 89Kroc, Ray 55Last Chance campaigns 71ODVW%u0010PLQXWH%u0003QHJRWLDWLRQ%u0003%u0014%u0016%u000f%u0003%u0014%u0018lead generation 55, 100Letran, Emily 119/HWWHU%u0003RI%u0003,QWHQW%u0003%u0014%u0015%u0017%u00b2%u0014%u0015%u0019OLIH%u0003DIWHU%u0003WKH%u0003VDOH%u0003%u0014%u0014%u0014%u00b2%u0014%u0014%u0015%u000f%u0003%u0014%u0016%u0016%u00b2%u0014%u0017%u0014PRUH%u0003WR%u0003JHW%u0003fl%u001a%u00b2ffi%u0013QHZ%u0003MRE%u0003GHVFULSWLRQ%u0003ffi%u0013%u00b2ffi%u0016non-compete agreements fl%u0018%u00b2fl%u001aSUHQXSV%u0003ffi%u0016LOI see Letter of IntentMagnetic Marketing 59see also No B.S. Inner Circlemagnetism 59Manning, Peyton 116PDQXIDFWXULQJ%u0003JURZWK%u0003%u0016%u0016Mar-a-Lago 72PDUNHWLQJ%u0003%u0016%u0018%u00b2%u0016%u0019%u000f%u0003%u0018%u0014Preview Copy | 75
