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Print Automation System to ReactivateUnconverted Leads In Your Funnels 02 Conversion 03 Measure & GrowThree Secrets to Growth2 funnelmarketingbreakthrough.comDear Fellow Click Funnels enthusiast, When I first heard the phrase LINCHPIN at Click Funnels event in 2022, I was intrigued and started learning more about it. I am not a certified Funnel Builder (got kicked out, twice) and I am not an inner circle member, so I did not have access to the LINCHPIN framework until the book came out in late 2023. When I studied Brunson%u2019s Linchpin, following became clear:%u2022 Linchpin is not a funnel, it is a business model that uses most if not all features of click funnels 2.0 technologies%u2022 He explains the concepts and strategy very well in the book %u2022 He shows you how you can build anatomically correct LINCHPIN by following samples & case studiesThis is an age old concept taught by Kennedy, beautifully re-articulated using Click Funnels language and framework. As luck would have it, I already created most parts of LINCHPIN framework and I have been using them for years, for me and for my clients. Being a private Dan Kennedy client and an astute student of Kennedy methodologies, this is not new to me. Therefore, if you have implemented the LINCHPIN framework or you are in the middle of an implementation or you are looking to hire vendors who can do your implementation%u2026 you WILL have what I am calling The LINCHPIN problem.Everyone has this problem or will have this problem%u2026 so don%u2019t feel bad; it is not just a problem, it is also a huge business opportunity. So lets%u2019 look at the LINCHPIN Framework in brief. Cost of ad spend is going up, response may or may not go up and there is only so much you can do with conversion rate optimization%u2026 so you want to move your monetization %u2018down funnel%u2019. (examples: move your SLO on thank you page to lead magnet funnel, don%u2019t promote the SLO, Offer high ticket funnel at the tail of the dramatic demonstration, don%u2019t drive cold traffic to high ticket funnel). He talks about creation of a value ladder that has free offers, front end offers, middle of value ladder offers and backend offers. He wants you to create-build-promote-sell AND fulfill continuity/subscription (courseware) and he even gives you a framework for that. If you read the book, he draws arrows (black arrows on info-graphics and red arrows on funnel examples). And it is these arrows that define The LINCHPIN problem, or shall we call it The LINCHPIN opportunity.If you read my book %u2018Acres of Diamonds for Implant Dentists%u2019 (concepts based on The Original Book by Russell H. Conwell) and its companion book %u2018Diamonds In Your Dental Database%u2019 (both available for FREE, not even opt-in, at www.freemarketingbooks.com) you will see that I am calling a Dentist%u2019s practice management software their diamond mine and I am calling The Dental Intel software the shovel. When a dentist spends $10K in lead generation (online or offline) the funnel will generate 200 leads, 20 appointments, 16 show up, 12 %u2018qualified%u2019 show (prospects come prepared to buy and they are clinically ready) and 8 to 10 new patients. Sure, getting 8 to 10 new patients for implants is a good enough ROAS on 10K, but it just masks the problem I want to amplify: There are 180 LOCAL patients who are interested in learning more about implants but they never bought the treatment. This makes the dentist%u2019s in-house database a diamond mine. If you are a non-dentist and if you have invested in The LINCHPIN framework, you will have the exact same problem & therefore the exact same opportunity. I call this opportunity the Funnel Marketing Breakthrough:There are three mines within the over-arching diamond mine inside the %u2018high ticket appointment funnel part%u2019 of The LINCHPIN framework:%u2022 Appointment Not Set: These are people who opt-in, request information, engage with your content, visit your funnel but DON%u2019T buy anything. These people are either leads that did not take advantage of your SLO, they accessed your MIFGE but did not consume, they registered for the challenge, webinar, master class but never showed up%u2026 they are just raw, unpolished diamonds, waiting to be found and polished. %u2022 Appointment No ShoIt does not matter how well optimized your funnels are, it does not matter how well your copy performs, it does