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Print Automation System to ReactivateUnconverted Leads In Your Funnels 02 Conversion 03 Measure & GrowThree Secrets to Growth4 funnelmarketingbreakthrough.comYour LINCHPIN DashboardClick Funnels dashboard gives you your conversion matrix and it will tell you how much money you are making each day, each week, each month and track your progress to 2CC award and beyond. However, you need more dashboards that track %u2018OFF Click Funnels%u2019 data and KPIs (Key Performance Indicators). You need to know your traffic sources, traffic costs, organic efforts, organic improvements, follow up marketing efforts, inbound calls, outbound calls and at last money going in to your QuickBooks where you can track your P&L. You will need a %u2018dashboard of dashboards%u2019. For this we use a software called Databox.com. Your databox account will have data boards, each data board will have data tiles, each data tile will have data points and each data point connects to your traffic and conversion data points. For most LINCHPINs Databox along with the companion click funnels dashboard will work just fine. For more sophisticated LINCHPINs you might need to build a custom business intelligence dashboard on Microsoft PowerBI or Google Data Studio.Your LINCHPIN LetterSometimes you JUST have to ask for the order. This is where rubber meets the road, and the rubber must meet the road, otherwise the whole LINCHPIN is moot. You need to identify people stuck at various stages of your LINCHPIN and Fed-Ex them the LINCHPIN letter that highlights the problem in their life, articulates the cost of living with the problem & doing nothing, positions your high end offer as THE solution to their problem, handles objections, answers questions and persuades them to book an appointment with your closer where the engaged prospect comes prepared to buy and ask only logistics questions. The job of a sales letter is to usher your closer in a smooth closing call.The LINCHPIN Follow Up System With Print LTN (Long Term Nurture)When you spend money on traffic, and when your traffic pattern matures to a point where you are generating 200 leads for every $10,000 you spend on traffic (between agency and ad spend) you will need your LINCHPIN follow up system because from 200 leads you will get 20 %u2018closer appointments%u2019, 16 shows, 12 qualified shows (where they come prepared to buy and they can afford your solution) and 8 to 10 closes. Sure, the ROAS (Return on Ad Spend) matrix will look attractive as long as your LTV (Lifetime Value of client) is high enough but for every ten deals you close you are generating 180 unconverted leads and lost opportunities. You want to use a sequence of greeting cards and small gifts to keep your name in front of your clients and prospects. Greeting card to celebrate a holiday in the month adds The Funnel Marketing Breakthrough Framework