Page 6 - Demo

vi NO B.S. Direct MarketingCONTENTSCHAPTER 2An OFFER They Can%u2019t Refuse . . . . . . . . . . . . . . . . . 25by Marty Fort5XOH%u0003%u0014ffl%u00037KHUH%u0003:LOO%u0003$/:$<6%u0003%H%u0003DQ%u00032%u037fHU%u0003RU%u00032%u037fHUV%u000f%u0003%u0015%u0019+RZ%u0003WR%u0003'R%u0003,Wffl%u00037ZR%u00037\\SHV%u0003RI%u00032%u037fHUV%u000f%u0003%u0016%u0014The Important Concept of Threshold Resistance & +RZ%u0003WR%u0003,QFUHDVH%u00035HVSRQVH%u0003WR%u00032%u037fHUV%u000f%u0003%u0016%u0017Use %u201cInformation First Marketing,%u201d Not Product RU%u00036HUYLFH%u0003)LUVW%u000f%u0003%u0016%u00197KH%u0003+\\EULG%u0003$SSURDFK%u000f%u0003%u0016%u001a5XOH%u0003%u0015ffl%u00037KHUH%u0003:LOO%u0003%H%u00035HDVRQ%u0003WR%u00035HVSRQG%u00035LJKW%u00031RZ%u000f%u0003%u0016ffiCHAPTER 3Make Them OBEY ORDERS . . . . . . . . . . . . . . . . . . . 45by Darcy Juarez5XOH%u0003%u0016ffl%u0003