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CHAPTER 6 / MUST YOU INVENT? A POX ON CREATIVITYNO B.S. Guide to Succeeding in Business by Breaking All the Rules 87God Forbid, We Should Do What WorksAt a seminar I did on using certain direct response marketing strategies for agent recruiting in the insurance industry, I started out by introducing %u201cmodels%u201d and asking: Who is already effectively, efficiently, and very successfully recruiting exactly the kind of people you want but can%u2019t seem to get? In this case, the answers are, one, the business opportunity/franchise industry, and two, the network or multilevel marketing industry. For the latter, I used the biggest success, Amway Corporation, as the number one %u201cmodel%u201d to learn from. But one executive from one of the insurance companies was mightily offended by this reference. Comparing her prestigious, professional company to Amway was an insult! This executive couldn%u2019t keep ego and emotion, the twin enemies of logic, out of the way for even a few minutes.In this case, any of tens of thousands of moderately successful Amway distributors, relative amateurs with modest budgets, recruit more high-income, white-collar professionals in a month than this entire giant insurance corporation does in two years, spending ten times the amount per recruit to get the job done. But God forbid we should try to figure out how those unprofessional, lowly Amway people do that and what we can borrow from them to reach our desired results! In my experience, for every marketing challenge, for every entrepreneurial objective, for every personal desire, there is somewhere at least one successful model that already has plenty of answers available to anybody willing to pay attention. Solving problems does not require creative invention. It requires solutions. The Biggest Copycats Work in One of the Most %u201cCreative%u201d Industries of AllIn Hollywood, very little money is made from true creativity, but a whole lot of money is made from putting old wine in a new bottle.