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1 | Your Comprehensive Growth Strategy 9In this section, I want you to dream big. Let optimism be your guide and have fun.What is your dental practice wish list?______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________SWOT ANALYSISYour SWOT analysis will highlight your practice%u2019s Strengths, Weaknesses, Opportunities and Threats and help you to develop specific strategies to accomplish your goals.What are your greatest strengths?%u2022 Do you have a highly skilled and experienced dental team?%u2022 A modern and well-equipped clinic?%u2022 Strong patient relationships?%u2022 A great reputation in your community?List your greatest strengths below:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What are your weaknesses?%u2022 Do you struggle with managing the financial end of your operation?%u2022 Are you resistant to change?%u2022 Do you micromanage your staff, fail to delegate and feel overworked?%u2022 Is your website failing to attract new patients?%u2022 Are your marketing techniques lacking?Take a good hard look at your practice and management techniques and list the areas that need the most improvement: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________That might have felt like a cold dose of reality, but by identifying your weaknesses, you also have identified opportunities for growth and improvement.Identifying weaknesses is a great way to transition into opportunities for improvement.10 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and Refer WorkbookWhat are your greatest opportunities?%u2022 Is there a growing demand for cosmetic dentistry in your area?%u2022 Is there an increase in older and affluent homeowners in the neighborhood?%u2022 Are there general dentists and practitioners in your area you can partner with to gain referrals?%u2022 Are there community outreach programs or networking opportunities you can access to help build your reputation in the community?%u2022 Are there marketing strategies, like the ones outlined in this book, that you can use to get more value from your current patient list?Spend a few moments thinking about the opportunities in your practice and your community, and list them here: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Now, let%u2019s discuss your biggest threats.%u2022 What are the biggest hurdles you will need to overcome to achieve the level of success you dream of?%u2022 Are there too many other practices competing for market share in your area?%u2022 Is there an economic downturn in your community that makes it unlikely to attract highend dental patients?%u2022 Are your threats from within? Do you have toxic employees who routinely come in late, dampen morale, and fail to provide excellent patient service?Spend some time with this and lay out the biggest external and internal threats to your success:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Once you have laid out your SWOT, review the section in this chapter on SWOT Analysis and consider which strategy will work best for you. By clearly understanding where you currently stand, you can decide where you want to be and what it will take to get there.YOUR INCREMENTAL GROWTH CALCULATORThe next step will help determine how much incremental growth you need quarter by quarter to reach your growth goal on schedule.Ask yourself these questions:%u2022 What was last year%u2019s revenue?%u2022 What is your projected revenue for this year?%u2022 What percentage of current revenue is from implants?Dental Growth Machine Companion Workbook| 7