Page 8 - Demo

1 | Your Comprehensive Growth Strategy 7If your goal is to strengthen your online presence, then your objectives might be to:%u2022 Optimize your website through the pixel estate strategies I outline in later chapters.%u2022 Engage with patients on social media platforms.%u2022 Have a long-term nurture campaign that offers valuable content to your patients and prospects.If your goal is to implement effective marketing strategies to attract new patients, your objectives might be to:%u2022 Conduct internal and market research to identify target demographics.%u2022 Develop a comprehensive marketing plan, like the one outlined in this book, that includes online advertising, direct mail campaigns and community outreach.%u2022 Track and analyze marketing metrics and evaluate the effectiveness of different strategies, then adjust as needed.Once you clearly define your goals, list the key objectives, which are the measurable steps you will take to accomplish them. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________%u201cFailure is simply the opportunity to begin again, this time more intelligently.%u201d %u2013 Henry FordWhen designing your future, your past failures can be important indicators of what to avoid and what direction you should take.What are your failures?What are the moments in your career that you would rather not repeat?%u2022 Did you launch expensive advertising campaigns that attracted the wrong types of patients, or worse, no patients?%u2022 Have you neglected your online presence?%u2022 Have you struggled with time management?%u2022 Have you overworked yourself and neglected your own well-being?%u2022 Have you hired a toxic staff member who interfered with daily operations and neglected customer service?List your failures below. Be honest and specific. Writing them down will help you identify the mistakes you will not make again. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Now that you got that out of the way, it%u2019s time to toot your own horn a bit.8 Dental Growth Machine: Transform Your Practice by Attracting High-Value Patients Who Pay, Stay, and Refer WorkbookWhat are your greatest successes so far in your practice?%u2022 Do you have a great reputation with your patients?%u2022 Are you an exceptional leader who can motivate, support and direct your staff?%u2022 Do you have a firm grasp on money management and monitor spending with ease and efficiency?%u2022 Do you have a particularly effective marketing strategy?%u2022 Have you mastered asking for and receiving positive online reviews?List your successes below. This will be your launching pad to achieve even greater success in the months and years to come. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________We%u2019ve discussed your goals, objectives, failures and successes. Now, let%u2019s talk about order and sequence.What are your main priorities for the next six months? What about the next year? Five years?%u2022 Do you want to grow your practice by attracting more high-value patients looking for dental implants and other cosmetic services?%u2022 Would you like to get more value from the patient list you already have?%u2022 Do you want to develop new relationships with general dentists and other health care professionals in your area to generate referrals?%u2022 Are there parts of your practice%u2019s operational side that need improvement in terms of time management and customer service?Think about the next several months, next year, and the next five years. What are your main priorities for your practice? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Now, let%u2019s talk about your wish list.If you could wave your magic wand and have the practice of your dreams, what would it look like?%u2022 Would you have a reputation in the community as an authority for all things dental? Would you be known as the trusted source for high-end cosmetic procedures?%u2022 Would you have a cash-only practice brimming with patients who can easily afford your recommended treatment?%u2022 Would you work less, maybe coming into the office only three or four days a week?4 | Dental Growth Machine Companion Workbook