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xiv Want to Sell More Dental Implants? Read This Letter First! Other businesses and industries, and in health care, hospitals and drug companies have gotten much more sophisticated about marketing into their patient bases to %u201craise up%u201d patients for everything from %u201cexecutive physicals%u201d and wellness programs to cancer screenings to preventive treatment, like %u201cPRE- diabetes%u201d. Insurers, second parties, retail chains like CVS, are all working together to MINE THEIR DATA FOR %u201cGOLD.%u201d Now, why not you, too? Of course, you think you can%u2019t. They are big and you are small. But what you couldn%u2019t do yesterday should not dictate what you can do today%u2014with that theory, you%u2019d be lighting your office with bigger candles. Tony Robbins says, %u201cYour past does not have to govern your future.%u201d For most dentists, imagined limitations block seeing all new opportunities and methods of erasing limits. Like a tiny penny held close to the eye blocks the sun, the moon and the entire universe, certainty limitations held close to the mind blocks all new opportunity! Take the penny away from your eye!Fact: DATA MODELING & MINING is the new gold mining. DATA and its proper use is the new wealth. All around you, cap,ture and analysis and use of data is the trend of trends. If you or your spouse has a discount/rewards card that gets scanned at the supermarket or drug store, it is purposed to compile data about you, and data about all customers. The GPS in your car, the online searches you do, the credit card purchases you make, the movies you watch via streaming%u2014every %u201cfootprint%u201d you make is being tracked, analyzed, used, sold, turned into gold. DATA-MATCHING to target (only) customers (patients) with an exceptionally high likelihood of buying a particular product or service%u2014by many matched data points%u2014is a %u201cbehind the curtain%u201d advantage of big business, big pharma, big tech, big data.THIS IS NEW AND EXCITING! We have made DATA MINING & DATA MODELING SCIENCE newly affordable by and practical for the individual dental practice. We have done the research and built the (proprietary) models that empower us to look %u201cinside%u201d a practice%u2019s patient files and information and separate different segments, identify the patients most likely (by a number of factors, not just age) to be implant candidates at any given time, and accurately forecast the results of target-marketing directed at them.Big Fortune 500 corporations and companies use predictive modeling and data, done on a big scale, at big costs. Even if you knew about it, this has been %u201coff limits%u201d to you. But that was Then, this is Now. Now you can be just as sophisticated, smart and financially efficient as the best of the %u201cbiggest dogs%u201d using these methods. Very affordable. With results guar,anteed. This is a new opportunity you should not ignore!Note: You may have heard of or even experimented with data software like Patient Prism or Dental Intel or Google Data Studio or Databox. My proven process uses these off-the-shelf software tools%u2014and in a complete %u201cdone for you%u201d system.Who Are You?A celebrated investor Jim Rogers said, %u201cA wise man investigates what others make assumptions about.%u201d It%u2019d be easy to make assumptions about what is being introduced and presented to you, here. Assumptions like%u2026%u2022 It%u2019s just like data software, SEO, PPC, Facebook Ads%u2022 It%u2019s too expensive%u2014I can%u2019t afford it%u2022 It won%u2019t work in my situation (place, patient community, etc.)%u2022 I don%u2019t have time for this%u2014I%u2019m too busy just making a living%u2022 It%u2019ll be just like the web and social media agencies I paid thousands of dollars to and got bupkus%u2022 We don%u2019t need %u201coutside%u201d help with generating implant cases%u2022 This Parthiv Shah guy%u2019s not a dentist%u2014what can he know?Want to Sell More Dental Implants? Read This Letter First! xvAnd so on.This is what most dentists will do%u2014make assumptions. Is that who you are? The average %u201cherd animal?%u201d Are you a %u201cchange coward?%u201d (If you fail to creatively confront change, change will confront you!)The wise dentist will investigate. Get all the facts. Get the (complimentary) analysis and Financial Forecast for his practice. Ask questions. Come to an independent decision. Is that who you are?If so, you can take a completely safe and informative next step by scheduling a private Discovery Call.(If you are already a %u201cmajor league player,%u201d doing very well but eager to do even better, you can jump the line and place a call to me, Parthiv Shah, directly at 301-873-5791. Or go to: MeetParthiv.com and book your appointment. I am a CEO, but then, so are you! So, I am accessible.)MY MISSION IS SIMPLE AND STRAIGHTFORWARD.1: To help dentists have much better practices and lives. 2: To be clearly, measurably worth a lot more than I %u201ccost%u201d or be fired. 3: To find dentists I am certain we can work for and with SUCCESSFULLY, and screen out others. We have no purpose but to be helpful and valuable. YOU NEED NOT FEAR US! Because we live on a month-to-month basis, there is NO benefit to us to just %u201cmake a sale%u201d. We MUST say %u201cNo%u201d to some dentists. We MUST use our analytics to identify who we will succeed with in advance. Q6The trouble with a regular practice is, to use a business term, unit of sale or transaction size.TO REACH EACH MILLION DOLLARS IN NET NEW REVENUEFULL-MOUTH MAKEOVER @ $25,000 42 patientsSINGLE ARCH @ $12,000 84 patientsSINGLE TOOTH IMPLANT @ $6,000 167 patientsSINGLE REG. DDS. APPOINTMENT @ $165 6,000 patients! Q8The smaller the unit of sale, the more units are needed for each income goal%u2014and with that more patients and new patients, more advertising, more staff, more hours of work%u2026more anxiety and stress and weariness.This can%u2019t really be fixed in an ordinary practice. It can be fixed by %u201cre-engineering%u201d the practice to be much more about implant dentistry.This can be done for you!If it happens to be true that you are behind in accumulating wealth for exit/retirement and security, you can make up ground much faster with $25,0000 and $50,000 units of sale than with $3,000 or $1,000.And what of the value of your practice? Will you let the equity and value of your practice, a life%u2019s work, be ruined? The consolidators%u2019 plan is to diminish the value of general dental practices so as to buy them as bargains or simply force their closure*. But, if you re-engineer your practice to be markedly unordinary%u2026with %u201cmore from fewer and less%u201d and with a Dental Growth Machine Companion Workbook| 35