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Faculty of Engineering
Figure 34 An email marketing analytics report featuring key performance metrics, a conversion funnel, and click-through rates."
Analytical reports help companies make important decisions by presenting detailed evaluations of
specific business data. Information presented in these reports includes sales numbers with
complex investigations from the report writer and other personnel involved. You might include
explanations and conclusions in your email report that allow business leaders to make an informed
decision. For example, if you write an analytical report to compare sales data from one quarter to
another, business leaders can better determine which marketing initiatives worked effectively.
5. Informational reports
These reports present unbiased facts without analysis or explanatory details. You may use them
to provide key business information, like employee counts, profit margins, product stock, sales
numbers and service requests. Informational reports may include information charts and typically
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