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Faculty of Engineering
3.4.4 Types of visual communication you need to know
Visual communication contains a wide range of formats and mediums, each serving specific
purposes and objectives. Here are some of the main types of visual communication:
Figure 15 A mind map categorizing the six main types of visual communication
1. Infographics: Infographics are visual representations of information, data, or knowledge
that present complex concepts in a clear and easily understandable manner. They often
include charts, graphs, icons, and illustrations to convey information quickly.
2. Motion Graphics: Motion graphics involves the utilization of animation and visual effects
as a means of conveying information and narrating compelling stories. They are commonly
used in videos, presentations, and multimedia projects.
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