Page 51 - Handout of Rreport Writting

Faculty of Engineering

• Typography: The use of different fonts, sizes, and styles of text to enhance readability and

emphasize key points in the visual.

• Color: The strategic use of colors to evoke emotions, create a visual hierarchy, and support
the overall message.

• Composition: The arrangement of visual elements to create balance, unity, and flow within

the design.

• Symbols and Icons: Simplified representations used to convey complex ideas or concepts

at a glance.
• Charts and Graphs: Visual representations of data and statistics to make information easier

to understand and analyze.

• Layout and Design: The organization of visual elements on a page or screen to guide the

viewer’s attention and enhance the overall aesthetic.

• Context: Understanding the target audience, cultural influences, and the specific purpose
of the communication to tailor the visuals effectively.

تلااصتلاا ميمصت)
3.4.1 visual communication design ( ةيئرملا
Visual Communication Design is the process of planning, creating, and implementing visual

elements to effectively convey information to a specific audience.

Visual communication design goes beyond the mere use of visuals; it involves a thoughtful and
strategic approach to visually represent concepts or data in a way that is both visually pleasing and

meaningful.

3.4.2 Characteristics of visual communication )يصربلا لاصتلاا صئاصخ(

Several key characteristics of visual communication that set it apart as a powerful and effective

means of conveying information and messages:

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