Page 13 - Marketing Appraisal Book UPDATED

Another advantage of utilising print advertising is that “
readers are exposed to a wider range of properties, The secret benefit of print is
that it attracts buyers to your
rather than just the criteria they entered in the search home that didn’t know, or didn’t
bar. think your suburb and home

was available to them. “
- Andrew Winter
Therefore print advertising inspires passive buyers as

well as active buyers. Selling Houses Australia host
and property expert

36 visits per property per
month for an online
Online
listing on realestate.com

Illawarra Mercury has a
readership of 82,000

weekend readers and
Print the local Real Estate
World Magazine prints

off 20,000 free
publications weekly.
Source: #Adobe Omniture Site Catalyst, 2014.