Page 28 - Marketing Appraisal Book

Realestate.com.au

Realestate.com.au has grown to become Australia’s No.1 property site with more than 3 million
people visiting their main site, mobile site and apps each month. It attracts a wide audience due to
its reputation of being one of Australia’s most comprehensive and dedicated websites for its
market presence, reliability and accessibility of data for home owners and seekers alike.
We find it is a core component to our marketing strategy to be involved in a combination of
internet real estate portals as they are a cost-effective way of reaching more potential buyers from
all across Australia. They capture a highly engaged audience of buyers which spend on average
about 70 minutes per month on their site; researching and seeking information about property and
primarily do so if they are looking to invest, move or just to keep up to date with movement in their
local area.
Another way to make your listing even better exposed and to get the most viewers is to have your
listing appear as close to the top search result as possible. This is easily attained through
implementing a prestige or feature advertising option whereby it can give your property exposure
up to 20 times more views and up to 9 times more enquiry on average than a standard listing1
(See realestate.com.au advertising options).

“86% of potential buyers use online as their main tool to search
for property, so when selling, using online marketing is a very
important part of your advertising schedule.”

Residential Property Seeker Report| January 2015

1. REA Internal Data warehouse. This is an average based on activity on realestate.com.au between 1 Oct – 31 Dec 2014. The property sample includes
suburbs that only had Premiere Property, Highlight Property, Feature Property and Standard ads during the same time period.

www.taranto.com.au