Page 29 - Marketing Appraisal Book

More people are searching for property using multiple digital devices, so when you advertise on
realestate.com.au your property can be seen on desktop, their apps and mobile site for
smartphones and tablets.

Buyers and sellers are searching on the go 24/7 and this is seen through year-on-year growth,
particularly in mobile site and app visits. This offers a cost–effective option of advertising while
also being able to keep track of the progress of your listing with the ‘Property Report’ feature of
realestate.com.au which displays the results of your internet campaign through their reporting
system.

Not all ads on realestate.com.au are the same. There are four distinct advertising options
to choose from to showcase your property:

 Premiere property  Highlight property  Feature property  Standard property