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Unit 1 Origin of Famous Brand Names
Reading Comprehension
Nike, Starbucks, and Baskin-Robbins. You probably know about these
companies. They are famous all over the world. But how did they get their
names? There’s a story behind each one.
For example, Baskin-Robbins is an ice cream shop. Its name is from its two
owners -- Burton Baskin and Irvine Robbins. Burton and Irvine both loved ice
cream. So they sold 31 flavors at each store. Why 31? That way, customers
could try a new flavor every day of the month!
Nike got its name in a different way. In fact, the company’s name wasn’t
always Nike. At first, its name was Blue Ribbon Sports. Later, the owners
changed it to Nike. They got the name from Greek mythology. Nike was the
name of the goddess of victory. Then, they made a new logo - the “swoosh.” A
college student made it for them in 1971. Nike only paid him $35 for it!
Starbucks also borrowed its name. It comes from the novel Moby Dick. In the
book, Starbuck works on a ship at sea. The Starbucks’ logo relates to the sea, as
well. It is a mermaid. This image is very old. It was on a piece of art.
-5-
Reading Comprehension
Nike, Starbucks, and Baskin-Robbins. You probably know about these
companies. They are famous all over the world. But how did they get their
names? There’s a story behind each one.
For example, Baskin-Robbins is an ice cream shop. Its name is from its two
owners -- Burton Baskin and Irvine Robbins. Burton and Irvine both loved ice
cream. So they sold 31 flavors at each store. Why 31? That way, customers
could try a new flavor every day of the month!
Nike got its name in a different way. In fact, the company’s name wasn’t
always Nike. At first, its name was Blue Ribbon Sports. Later, the owners
changed it to Nike. They got the name from Greek mythology. Nike was the
name of the goddess of victory. Then, they made a new logo - the “swoosh.” A
college student made it for them in 1971. Nike only paid him $35 for it!
Starbucks also borrowed its name. It comes from the novel Moby Dick. In the
book, Starbuck works on a ship at sea. The Starbucks’ logo relates to the sea, as
well. It is a mermaid. This image is very old. It was on a piece of art.
-5-
