Page 6 - Choosing the Right Agent
P. 6
CHOOSING
THE RIGHT
AGENT
KNO WLEDGE NEGO TIATION
Century 21 Agents pride themselves on knowing At Century 21, we understand that for most home
their local market inside out. Combining their local owners, buying and selling their property is one of the
area knowledge, experience and various industry largest transactions they will make in their lives. This
research tools, your agent can help you to compare is one of the reasons why we optimise our negotiation
your property against similar homes in the area, look processes, so that we can maximise the sales price of
at the features of each and make a recommendation your property. Our superior negotiating skills ensure
for you in the form of a current market opinion and a that we achieve the very best sales price for your
recommended method of sale (more about this later). property, because we know that even a small increase
It is of course up to you what price you choose to in the buyer’s offer can mean thousands of extra
sell your property for and how you choose to sell it, dollars in your pocket.
but rest assured that your Century 21 Agent has the
experience, local market knowledge and research to The key trigger points in our negotiating system
back up their suggestion. include:
– Establishing the buyer’s initial price range and
building from this basis.
C OMMUNIC ATION
– Attracting a variety of buyers from the local area
At Century 21, we believe that one of the key elements and further afield.
in maximising sale outcomes is being prepared. To this – Optimising the emotional appeal of the property.
end, we identify all the pertinent information about – Developing a competitive environment for
your property, as well as your goals for the sale. One the sale.
of our guiding principles is that every sale is a team
effort and at Century 21 everyone works together to
achieve the very best outcome for our clients. As part We are well aware that competition can push up the
of our process to exceed your expectations, we spend sale price of a property, which is why this is one of the
time discussing your goals to ensure that nothing is key foundations in our negotiating system.
missed and there are no surprises.
