Page 11 - Choosing the Right Agent
P. 11

PRIVATE TREATY                                         EXPRESS S ALE



          A subtler approach, Private Treaty involves quoting    Express Sale is a Century 21 proven method of selling
          a price at the commencement of marketing, which        by expressions of interest. The agent markets the
          usually allows for negotiation. Talk with your local   property as an expression of interest for the first 3
          Century 21 Agent to set a balanced asking price for    weeks by advertising and conducting open homes.
          your property. If the price is too low, then you won’t   All interested buyers are qualified and offered the
          maximize your sale price. If the price is too high, the   opportunity to attend an open home.
          property may not sell and risks becoming stale.
          Private Treaty selling offers interested purchasers the   Once they’ve inspected the property, the agent
          opportunity to inspect the property, make enquiries    obtains feedback, including what the property is worth
          and then enter into negotiations.                      to them. After the 3 week period has ended and if no
                                                                 offers have been submitted, the agent returns to the
          When selling by Private Treaty you place your home in   seller with feedback from the open houses and an
          the hands of your agent for an agreed period of time.   asking price for their property is decided. The asking
          Your agent will actively market your property for sale   price will reflect the feedback given and a saleable
          at the predetermined asking price. This method of      market price will be advertised.
          sale, if handled correctly, is highly successful.
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