Page 4 - Why C21?

W E ’ V E C O M E A

L O N G WAY. . .

Since 1971, the CENTURY 21 brand has been changing the real estate profession by
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offering independent agents and entrepreneurs the ability to achieve extraordinary
results in an increasingly competitive market. But a lot has changed since then.
®
Many have copied the CENTURY 21 approach, and over time we have seen
a ‘sea of sameness.’
®
With more brand awareness* than any real estate brand, CENTURY 21 is poised to
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change the game once again. To do this, we are reinventing what the CENTURY 21
brand means in the hearts and minds of those who are buying, selling and working
in real estate today.

This starts with our new mission – to defy mediocrity and deliver extraordinary
experiences – and comes to life in our identity as a brand and the services we
develop for our system members.

Our new approach led us to create a new identity for the CENTURY 21 brand
®
– a stylish, sleek and sophisticated makeover designed to catapult us into
the next century.
With a refreshed colour palate that stays true to our iconic gold and black
scheme, the new identity is more modern and distinctive than ever.

*Study Source: 2017 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate
transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years).

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