Page 22 - Expired Listings Recent
P. 22
15. WAS IT
MOTIVATION?
Most people think that if a Another reason we’ve seen is that an
house is on the market for owner was more or less sold on the
sale, the owner really wants idea of selling by a real estate agent.
Perhaps the agent sent a mailing,
to move. cold-called them, or maybe even just
chatted them up at a party. Next
“Want” is the crucial word in that thing you know, their house was on
sentence. the market, but they didn’t really
want to sell.
If someone has their house on the
market, they probably want to sell This all goes back to one of the first
their house to some degree. But not sections where we suggested you
all sellers are absolutely motivated to take a moment and think through
sell their house. why you want to sell.
Sometimes one spouse or significant Hopefully you have good reason to
other really wants to move, while the sell. If you do, make sure you and
other doesn’t. anyone else involved in the move are
all on the same page. If not, it may be
Other times, there may be kids best to just not even put your house
involved who don’t want to move. on the market because…
end u
Or, it could be that an owner doesn’t
really want to move but has to for the value of the house. Sure, it might
financial reasons. increase the value, but there's a good
chance it won't increase it enough to
Those, and so many other reasons,
cause people to do things that get in
the way of the house selling, just like
in the last section.
22