Page 20 - Ultimate Home Sellers Guide
P. 20

14. NEGOTIATION









                                   I’m sure you’ve heard that

                                   negotiating is an art. And it’s                      However, that approach can backfire

                                   true!                                                fast and hard. Sure, sometimes it
                                                                                        makes sense to play hardball (We
                                                                                        play that game well when necessary).
                                   The approach we take to negotiate                    But in a residential home sale,

                                   the best deal for your house will                    playing hardball can hurt you more
                                   depend upon:                                         than it can help your cause.


                                    The buyer we’re dealing with.                      Sometimes it takes being a little

                                    The overall situation. (how many                   “softer” to get a buyer to where you
                                      inspections you’re getting, how                   really want them to be. However,

                                      many buyers have interest, the                    that isn’t to say we’re going to
                                      current pace of sales, etc.)

                                    Your personal situation and desired                actually be soft and not negotiate the
                                      approach.                                         best deal possible.



                                   There are certainly other factors we’ll              Getting the best deal possible just
                                                                                        might not look or sound like some
                                   consider as well. Many sellers think

                                   that to get the best price for their                 people imagine from what they see in
                                                                                        movies and on TV. In real life, you
                                   house they need to play “hardball.”

                                   That might be appropriate...                         need to write the right script, at the
                                                                                        right time, for the right audience.
                                   sometimes. Again, it depends on a lot

                                   of factors.
































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