Page 3 - Australia Post Brand Style Guide Proposal 18-06-2018 Signed

Branding Proposal
Project Overview
Ultimatum Pty. Ltd is providing this proposal to Michelle Harris, National Category Manager, General Merchandise,
Australia Post for three new retail Brand Logos each with its own fully detailed Brand Style Guide.
Scope of Work & Project Components
Retail Brand Style Guide
The Goal: To develop 3 x concise and cohesive brand style guide documents that clearly illus- trates your brand’s primary visual DNA , it also references grammar, tone, word usage and point of view. Essentially, it’s will becomes a document that describes, de nes and presents examples of what your brand looks like in various visual product packaging formats. The document will clearly de ne the rules around your brand usage, typography, colour palletes, images and overall look and feel.
Brands Required - 1/. Gifts for Him(Personal Gifting/ Home Gifting), 2/. Gifts for Her - Home Gifting
3/. Gifts for Her - Personal Gifting
The Bene ts: The Brand Style Guide document is a valuable company declaration that serves as a critical tool to inform, inspire, and communicate your core brand messages consistently and clearly to all stakeholders, current and potential suppliers.
Brand Strategy Deliverables:
> Develop Brand Logo and Layout Design.
> Custom Logotype Design
A custom Logotype will be created following your communicated strategic and business goals.
> Develop brand look and feel, visual layout for multiple packaging formats. > Deliver a Brand Style Guide document with multiple packaging explorations.
Ultimatum Pty. Ltd. - 10/7 Jubilee Ave, Warriewood, NSW, Australia, 2102