Page 5 - Australia Post Brand Style Guide Proposal 18-06-2018 Signed

Timeline
The goal for nal handover is approximately 4 weeks from start to nish. In order to meet this timeline we need to be decisive in our approvals because Brand and Style Guide devel- opment requires feedback and approvals at certain stages of the project.
Note: Delivery of nal copy is one area that typically keeps clients from getting to market. E ort and Pricing
Service Cost
Custom Logotype, Packaging Look, Feel & Layout Design Research - Competitive overview & design research.
Conceptual Exploration - Sketches of potential visual approaches to the logo
Design Exploration - Once selection is made, exploring color palettes and fonts.
Logo Revisions - 3 rounds of client revisions on the chosen creative direction.
Logo Delivery - Created in the industry standard vector application, Adobe IllustratorTM.
Project Management - emails, client correspondence.
Brands Required -
1/. Gifts for Him(Personal Gifting/ Home Gifting), 2/. Gifts for Her - Home Gifting
3/. Gifts for Her - Personal Gifting
Retail Brand Style Guide
Share rst Draft with client - 2 rounds of client revisions included.
Final Brand Strategy Doc Delivery to client.
Brands Required -
1/. Gifts for Him(Personal Gifting/ Home Gifting), 2/. Gifts for Her - Home Gifting
3/. Gifts for Her - Personal Gifting
$ 1,095 AUD $ 1,095 AUD $ 1,095 AUD
subtotal: $ 3,285 AUD
$ 2,200 AUD $ 2,200 AUD
$ 2,200 AUD subtotal: $6,600 AUD
Total: $ 9,885 AUD
* Prices exclude GST.
Payment Terms: 100% upon delivery of nal approved document
Ultimatum Pty. Ltd. - 10/7 Jubilee Ave, Warriewood, NSW, Australia, 2102