Page 6 - Australia Post Brand Style Guide Proposal 18-06-2018 Signed
P. 6
Branding Proposal
Sample Brand Style Guide Deliverable
Below are select pages from a sample Style Guide document in the form of creative mock-ups. This represents one potential visual expression of the strategy outlined in the Brand Style Guide Summary.
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AUSTRALIA
BRAND
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A U S T R A L I A
creating rich experiences | Ultimatum Pty. Ltd.
Logo Usage
Isolation Zone
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01. Introduction
02. Logo Identity Usage
06. Primary Brand Color
07. Typography
08. Print Media
12. Merchandising
16. Outdoor
18. Mobile App
21. Website
24. Design Elements
28. Imagery AUSTRALIA
Logo Variations
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B. Logo Usage
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C. Logo Usage
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CRAFTED CRAFTED CRAFTED AUSTRALIA AUSTRALIA AUSTRALIA
Sizing
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Color Using
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AUSTRALIA
REMOSVTAICBKLERPRICE
SFLTASINKL&ESMSUSGTSEETL
Removable Sticker
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CRAF
AU
CRAF
AU
LIA
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CRAFA UTS TER ADL I A
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CRAF
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A U S T R A L I A
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Final Logo
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CRAFA UTS TER ADL I A
PIECE
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AU
creating rich experiences Ultimatum Pty. Ltd.
Hierachy
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FONT SIZE 22 PT Title
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢TM®
FONT SIZE 16 PT
Headline
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘
FONT SIZE 11 PT
Subtitle
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘
FONT SIZE 9 PT
Content
ABCDEFGHIJKLMNOPQRSTUVWXYZ a1b2c3d4e5f6g7hi8jk9lm£$no?!p<q>rs{t}u[]v#w¢xTMyz®.,“”’‘
creating rich experiences Ultimatum Pty. Ltd.
Illustrated Icons
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Excepteur sint occaecat cupidatat non proident, veniam, quis nostrud sint occaecat cupidatat non proident, veniam, quis nostrud
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25mm
IMAGERY
MERCHANDISING MERCHANDISING
PRIMARY BRAND COLOR
TABLE OF CONTENTS
MERCHANDISING
MERCHANDISING
TYPOGRAPHY
introduction
LOGO IDENTITY USAGE
DESIGN ELEMENTS
BARCODES
MERCHANDISING
4 cm
creating rich experiences Ultimatum Pty. Ltd.
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A U S T R A L I A
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A U S T R A L I A
Ultimatum Pty. Ltd.
10/7 Jubilee Ave, Warriewood, NSW, Australia, 2102
+ 0411 684 404
+ 02 8406 0605 production@ultimatum.com.au
www.ultimatum.com.au
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AUSTRALIA
A. CD - DVD Sticker
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B. CD - DVD Cover
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creating rich experiences Ultimatum Pty. Ltd.
Hero Images
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Inset Images
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30%
40%
creating rich experiences Ultimatum Pty. Ltd.
Oversized Square Box
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A U S T R A L I A
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A U S T R A L I A
Long Box
creating rich experiences Ultimatum Pty. Ltd.
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A U S T R A L I A
Header Card
creating rich experiences Ultimatum Pty. Ltd.
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A U S T R A L I A
Pricing Barcode Sticker
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creating rich experiences Ultimatum Pty. Ltd.
SPECIFICATIONS
Suppliers style Article number
GTIN barcode number Item description
Retail Price
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creating rich experiences Ultimatum Pty. Ltd.
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AUSTRALIA AUSTRALIA
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AUSTRALIA
creating rich experiences www.zippypixels.com
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creating rich experiences Ultimatum Pty. Ltd.
creating rich experiences Ultimatum Pty. Ltd.
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creating rich experiences Ultimatum Pty. Ltd.
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creating rich experiences Ultimatum Pty. Ltd.
AUSTRALIA AUSTRALIA
AUSTRALIA
AU
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AU
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AU
Typeface
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Breakdown
No’s & Tints
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90%
100%
50%
90%
100%
50%
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PRIMARY FONT
Tw Cen MT
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
SECONDARY FONT Tw Cen MT
ABCDEFGHIKLMNOPQRSTUVWXYZ 01234567890!@$%
A. Front Side
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
B. Back Side
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BLUE
GREY
FOR WEB USE
Red: 000
Front Side
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Back Side
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Green:
Blue:
FOR PRINTING USE Cyan: 82 Magenta: 37 Yellow: 06 Key: 00 PANTONE: 115 U
FOR WEB USE
Red: 197 Green: 196 Blue: 195 FOR PRINTING USE Cyan: 27 Magenta: 21 Yellow: 20 Key: 00 PANTONE: 115 U
creating rich experiences Ultimatum Pty. Ltd.
132 188
80%
60%
80%
70%
60%
SET
Landscape Box
creating rich experiences Ultimatum Pty. Ltd.
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creating rich experiences Ultimatum Pty. Ltd.
creating rich experiences Ultimatum Pty. Ltd.
creating rich experiences Ultimatum Pty. Ltd.
20%
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20%
70%
A U S T R A L I A
A U S T R A L I A
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Swing Tag
Ultimatum Pty. Ltd. - 10/7 Jubilee Ave, Warriewood, NSW, Australia, 2102
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LIA
1. COLOURS:
CMRGYBKL03A5C03K1031200
Department Story / theme
18163
LILAC FROST
FLORAL BURST 513544001
2. Department/Story/Theme/Suppliers Style/Article Number - NEUTRAFACE TEXT BOOK 6.5pt
3. Item description - NEUTRAFACE TEXT BOLD 6.5pt
4. Retail Price - NEUTRAFACE TEXT BOLD 19pt
M25O0ZTICFCLORTATOL BNUQRCSST DB WHITE $19.99 3.8 cm scale @100%
ADDITIONAL INFORMATION
1. Information in this document is for an example only.
2. Pricing sticker will not vary in size. Size: 40mm x 38mm
2. Pricing sticker must be stuck in the allocated spot on the packaging. 3. Pricing sticker info must be approved by the Buyer.
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