Page 4 - Australia Post Brand Style Guide Proposal 18-06-2018 Signed

Branding Proposal
Creative Process Logotype Development
- Competitive overview & design research, conceptual exploration, color palettes & free fonts.
- A minimum of 3 conceptual Logotype approaches will be presented for review. - 3 rounds of client revisions on the chosen direction.
- Logotype created in the industry standard vector application, Adobe IllustratorTM - Multiple formats of the nal approved logo will be delivered to the client for their
ongoing
usage: .JPEG, .PDF, .PNG, .TIFF, and the original Illustrator source le as well.
Creative Process Overview
Brand Research
Competitive research on what the competition may be doing, and evaluating the di erent brands inside and outside your industry space.
Concept Exploration
Brainstorming, conceptual ideas, and visual metaphors are explored. Multiple potential concepts will be created during this phase of Creative exploration.
Concept Implementation (Logotype Creation)
Once the clients provides feedback on the conceptual explorations, the chosen Logotype design will be created in vector (Adobe Illustrator). The logo is presented to client for review and feedback.
Logotype Revisions & Re nement
The client has up to 3 rounds of client revisions to chosen Logo before the final logo is approved and delivered.
Ultimatum Pty. Ltd. - 10/7 Jubilee Ave, Warriewood, NSW, Australia, 2102