Page 270 - 2023 PPIAC RMIC BOOK
P. 270

Clients v Readership (1 vs 400,000)







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                           Compiling       Deciding      Formatting       Writing         Editing
                                        What information will   What form will the   Who is your audience   Is the narrative as
                          Gathering all the   remain in your   narrative take? A   and what do you   strong as it can be,
                          information needed   narrative and how   straight no-nonsense   want them to take   clear, concise and
                           to create your   much emphasis to   narrative or one that   from your narrative?  fact-checked? Where
                             narrative       give it    gives more color and          are the holes and how
                                                            nuance?                     do you fill them?
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