Page 18 - 2020 Buyer Package - Pallavi

PRICING STRATEGIES

WHICH ONE IS THE SELLER USING ?

De nition of Market Value

Market value is the highest
price estimated in terms of money
which a property will bring if
exposed for sale on the open market
and allowing a reasonable time to
nd a purchaser who buys with the
knowledge of all the uses to which it
is adapted and for which it is capable
of being used.

Frequently it is referred to as the
price at which a willing seller would
sell and a willing buyer would buy,
neither being under abnormal pres-
sure.

Some Things to Keep in Mind

- Well priced properties generate immedi-
ate interest among agents and buyers

-If the price is too high that excitement
never happens and the property may
linger on the market.

-Properties may be re-listed several times at
di erent price points until the right price
point is determined.

GETTING TO KNOW YOUR MARKET

A Comparative Market Analysis prepared by your Realtor will help you decide the
appropriate price for your offer based on the current market conditions.

This report tells us what today’s Buyers are willing to pay for a particular home.

It compares the sales activity of homes in the neighborhood that are most similar

to the subject property.